Nielsen Online Market Intelligence Ranking for month ending 31 August 2008 - Sites of Interest for Women Aged 25-34
Dear Editor,
Please click here to view the website ranking of the top ten channels in Nielsen Online Market Intelligence NZ domestic traffic* showing
the sites that attract the highest percentage of women, aged 25-34, for the month of August 2008. The results show the
websites which have the greatest affinity for women in their late twenties and early thirties in New Zealand. Social
gender clichés appear to be at the forefront with baby information, wedding, and female orientated magazine and
entertainment sites dominating.
The rankings do not show which websites have the actual highest traffic numbers (ie total number of unique browsers) of this demographic,
but instead show which websites have the highest percentage of their traffic consisting of women aged 25-34, for the
month of August. For example, ohbaby.co.nz is the number one ranking because 43.4% of its unique browsers meet the
demographic requirement, but their total number of matched unique browsers equals 15,472. littlies.co.nz on the other
hand, in 5th place, has 30.4% of its unique browsers that meet the demographic requirement but their total number of
matched unique browsers equals 30,819.
Demographic segmentation of website traffic can be an incredibly useful tool for marketers. Being able to identify what
websites are dominated by which particular demographic can allow marketers to better target their advertising and
promotions, resulting in better lead generation and lower overall cost. Look out for next week’s rankings when we will
produce the same metrics for men of the same age group above.
These rankings can be customised to the needs of your publications and articles. Additional information outlining data
on unique visitors, page impressions, visit durations, and demographics of visitors can also be forwarded for
incorporation into articles.
ENDS