Fiat Collects Yet Another Prize For The 500!
Fiat is celebrating again, having scooped yet another highly important industry award for its iconic 500.
The hugely successful 500, which was launched by Fiat earlier this year, has just been crowned 'Best City Car' in the
2008 Auto Express New Car Honours by the UK's most popular motor magazine. In doing so, the 500 brings to an end an
incredible run for the Fiat Panda, which took the magazine's City Car title for four consecutive years.
The award-winning Fiat 500 is currently European Car of the Year 2008 and has won a host of other accolades including
CAR Magazine Car of the Year, Fifth Gear Small Car of the Year, EuroCarBody 2007 and Auto Europa 2008.
"Reinventing a legend is never easy - but that is exactly what Fiat has achieved with its new 500," said the Auto
Express judges. "In a class that's now bigger than ever, the Italian star has proved itself a real winner. We define a
city car as any model that has the compact dimensions and tempting price to make it perfect for urban living. Cars that
have been designed with tight high street parking spaces and city centres in mind were in with a shout, so the 500 had
to beat everything from smart's fortwo to Renault's Twingo."
"So what makes the Fiat so special? In a similar vein to the MINI, the 500 manages to capture the spirit of a legend
without coming across as forced or tacky. Its specification goes hand in hand with the great looking exterior and
interior styling to create an irresistible package."
"And the worst news for rivals is that this is only the beginning for the 500. There are technical innovations such as
an ultra-efficient two-cylinder engine waiting in the wings, while the Abarth sporting brand will bring hot hatch
performance to the Fiat at the end of the year. Looking further ahead, the Italian firm will also launch an estate
version to rival the MINI Clubman as well as a 500 convertible. By keeping the style and spirit of the original, but
adding refinement, versatility and luxury, Fiat has built a car that we will be talking about for decades to come...
just like its predecessor!"
ENDS