Scoop has an Ethical Paywall
Furniture manufacturers welcome decision
Media release
28 July 2008
Furniture
manufacturers welcome Commerce Commission
decision
Furniture manufacturers welcome the decision
by the Commerce Commission to prosecute a New Plymouth
furniture company under the Fair Trading Act for falsely
declaring furniture of mixed origin and assembled in Zealand
as New Zealand-made.
This underlines the importance of maintaining the integrity of the brand and sends a strong signal to producers about the need to ensure that they do not mislead consumers by implying by words or images that their products are made in New Zealand where in fact they are substantially made overseas.
Cases such as this are also important in terms of setting a benchmark relating to origin so that other companies can avoid making similar mistakes.
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