Media Information 10 July 2008
Be The Drummer With Cadbury ‘Gorilla’
In a first for mobile phone users in New Zealand, Cadbury is introducing image recognition technology for Cadbury
‘Gorilla’ fans, so that they can download ‘Gorilla’ content to their phones.
By sending a photo of any Cadbury Dairy Milk bar to 216 on the Vodafone network or gorilla@cdm.org.nz on Telecom, fans
can receive Cadbury ‘Gorilla’ ringtones, alerts, and wallpaper, and Vodafone customers can test their own drumming
skills with a game called ‘Be the Gorilla’.
The ‘Gorilla’downloads have been created in the wake of the hugely popular television commercial for Cadbury Dairy Milk
that premiered in NZ last month, and achieved cult status in the UK when it aired there.
Dubbed ‘Gorilla’by fans, it became an online phenomenon as one of the most viewed ads on YouTube, with over 2.4m views
to date, and over five million online views through video sharing webhosts.
‘Gorilla’, which features a gorilla drumming out an impressive version of Phil Collins’ hit In the air tonight, has
gained a similar response from Kiwis.
After it first aired on 23 June, TVNZ received a number of calls enquiring about the ad from viewers.
“It is not very often that an ad strikes such a cord with the public that they are compelled to call a TV station for
more information,” says Mark Callaghan, Managing Director for Cadbury Australia and New Zealand. “And with the joy that
‘Gorilla’ has already brought to millions, Cadbury is very excited to be able to offer its customers some interactive
fun to feed their gorilla appetites!”
The Cadbury ‘Gorilla’mobile content will be available from 11 July to 04 October 2008.
ENDS