Media Release 4 July 2008
Sunday magazine in top four New Zealand weeklies
Fairfax Magazine’s Sunday magazine is one of the top four most popular weekly magazines in New Zealand, behind TV Guide,
Woman’s Day, and NZ Womans Weekly just released readership figures show.
The latest Nielsen National Readership Survey, covering April 07 to March 08, shows the popular lifestyle magazine,
distributed with the Sunday Star-Times, is read by 541,000 people every week. When combined with TV Guide these Fairfax
titles reach nearly 1.2 million readers 10+ every week.
The more accurate reflection of Sunday’s readership is a result of Nielsen’s move to an enhanced method of analysing
magazines distributed with newspapers. Rather than just measuring sectional readership of the main paper, the survey
also takes into account the stand alone readership of the magazine.
This measure has seen recorded readership for Sunday magazine leap from just under 400,000 to more than half a million,
placing the magazine in the top four weekly titles in New Zealand.
“These results confirm what we anecdotally knew – that Sunday magazine has a substantial readership independent of the
Sunday Star-Times,” says Sandra King, group sales and marketing manager for Fairfax.
“As the fourth most read weekly magazine in New Zealand, Sunday offers great value for readers and advertisers a like.”
“Sunday has tapped into the lifestyle aspirations of New Zealanders, and its high-quality production and aspirational
mix of food, art, entertainment, fashion and human interest editorial has made it an indispensable part of weekend
leisure for many people.”
Source: Nielsen National Readership Survey: April 2007- March 2008
Sunday Net Unduplicated Readership 10+
ENDS