FOR IMMEDIATE RELEASE
AIM Proximity appointed digital agency partner to TVNZ
AUCKLAND, 24 June 2008 – AIM Proximity, New Zealand’s leading direct and interactive marketing agency, has been
appointed TVNZ’s digital agency.
AIM Proximity CEO Darryn Melrose says, “For two decades now AIM Proximity has been the largest and most successful
direct marketing agency in New Zealand, securing many international accolades along the way. With this rich DM legacy
come the obviously strong commitments to disciplined measurable one-to-one marketing and world-class creative.”
“It is a very specific philosophical outlook that has nurtured our now substantial digital capability. The fact that we
have been selected both the strategic and creative digital partner to New Zealand’s biggest broadcaster further
underlines our market leadership in digital and interactive marketing.”
AIM Proximity is New Zealand’s leading direct and interactive marketing agency, combining business strategy with
award-winning creative ideas. The agency is at the cutting edge of digital marketing, harnessing the power of emerging
technologies alongside established channels to deliver the most effective customer campaigns, in line with clients’
business objectives.
AIM Proximity has offices in Wellington and Auckland and employs over 120 people. Clients include: Vodafone, Westpac, NZ
Post, Air New Zealand, Vodafone, The Warehouse, Shell and Toyota. AIM Proximity is a member of the Proximity Worldwide
network, the most highly awarded network of agencies.
In 2008, the prestigious London-based Won Report ranked AIM Proximity number two in the world, out of more than 900
direct marketing agencies in 73 countries. For further information about AIM Proximity, visit www.aimproximity.co.nz
ENDS