News release
June 20, 2008
Tiger Beer – Good as Gold around the World
Clinched Gold Medal and named Overall Winner for its Category at New Zealand International Beer Awards 2008
Testimony to its premium quality and taste, Tiger Beer (Tiger) struck gold when it won the gold medal for the
Australasian, Latin American or Tropical-Style Light Lager category at the New Zealand International Beer Awards in May
2008. It continued to hog the limelight when the first-time participant was later named the overall winner for its class
– International Golden Lagers.
The evaluation saw Tiger emerge with distinction for its well-balanced taste, flavour, aroma, colour and excellent
technical quality.
On Tiger’s latest win, DB Breweries’ Acting GM Marketing Adam Maxwellsaid, “Once again, Tiger has proven itself to be a
favourite in the international arena. This award is yet another affirmation of Tiger’s distinctive quality and taste.
After all Tiger is brewed using only the finest ingredients and the most stringent quality control management with more
than 200 quality checks adhered to during the brewing process of Tiger. We are proud to be behind the brand in New
Zealand, offering our consumers here the award-winning Tiger. As we persist with our efforts in delivering the most
superior brew, Tiger also promises to keep offering its consumers exciting and unique brand experiences through slick
communications as well as engaging and innovative campaigns.”
The New Zealand International Beer Awards is currently the leading international beer award in New Zealand which
receives about 150 entries around the world annually. During the judging process, the panel of beer experts from New
Zealand and other parts of the world conducted a blind taste test (i.e. the beers were not identified by their brand
names) and graded the beers on taste, colour, appearance, aroma, bitterness, alcohol level and flavour.
Over the years, Tiger has received much acclaim from the world's leading newspapers and journals than most other beers.
In 1988, the Washington Post, in a blind taste-test involving several hundred brands, unreservedly voted Tiger
“positively the best beer in the world”.
Tiger has also accumulated over 40 accolades, awards and distinctions. Some of the more notable awards include a Gold
medal at the Brewing Industry International Awards in 1998, the equivalent of “the Oscar Awards for the brewing
industry”; and the more recent being a Gold medal in the highly contested European-Style Pilsner category at the World
Beer Cup 2004, which has been dubbed “the Olympics of Beer Competitions” by the beer industry
Over in the UK, Tiger was named a Cool Brand Leader from 2004 to 2006. This recognition reaffirmed Tiger's popularity as
it was given only to the coolest brands in the UK.
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