Tiger Beer – Good as Gold around the World

News release

June 20, 2008

Tiger Beer – Good as Gold around the World

Clinched Gold Medal and named Overall Winner for its Category at New Zealand International Beer Awards 2008

Testimony to its premium quality and taste, Tiger Beer (Tiger) struck gold when it won the gold medal for the Australasian, Latin American or Tropical-Style Light Lager category at the New Zealand International Beer Awards in May 2008. It continued to hog the limelight when the first-time participant was later named the overall winner for its class – International Golden Lagers.

The evaluation saw Tiger emerge with distinction for its well-balanced taste, flavour, aroma, colour and excellent technical quality. 

On Tiger’s latest win, DB Breweries’ Acting GM Marketing Adam Maxwellsaid, “Once again, Tiger has proven itself to be a favourite in the international arena.  This award is yet another affirmation of Tiger’s distinctive quality and taste. After all Tiger is brewed using only the finest ingredients and the most stringent quality control management with more than 200 quality checks adhered to during the brewing process of Tiger. We are proud to be behind the brand in New Zealand, offering our consumers here the award-winning Tiger. As we persist with our efforts in delivering the most superior brew, Tiger also promises to keep offering its consumers exciting and unique brand experiences through slick communications as well as engaging and innovative campaigns.”

The New Zealand International Beer Awards is currently the leading international beer award in New Zealand which receives about 150 entries around the world annually. During the judging process, the panel of beer experts from New Zealand and other parts of the world conducted a blind taste test (i.e. the beers were not identified by their brand names) and graded the beers on taste, colour, appearance, aroma, bitterness, alcohol level and flavour.

Over the years, Tiger has received much acclaim from the world's leading newspapers and journals than most other beers. In 1988, the Washington Post, in a blind taste-test involving several hundred brands, unreservedly voted Tiger “positively the best beer in the world”.

Tiger has also accumulated over 40 accolades, awards and distinctions. Some of the more notable awards include a Gold medal at the Brewing Industry International Awards in 1998, the equivalent of “the Oscar Awards for the brewing industry”; and the more recent being a Gold medal in the highly contested European-Style Pilsner category at the World Beer Cup 2004, which has been dubbed “the Olympics of Beer Competitions” by the beer industry

Over in the UK, Tiger was named a Cool Brand Leader from 2004 to 2006. This recognition reaffirmed Tiger's popularity as it was given only to the coolest brands in the UK.

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