Taste Magazine Outperforms The Market

Media Release, May 30, 2008

Taste Magazine Outperforms The Market

ACP Magazines’ newest title Taste continues to deliver strong readership growth with a spectacular 26.2% increase in readership in the latest Nielsen Readership Survey results*.

• Taste outperformed the market, reporting an increase of 26.2% compared to the same period last year.

• Taste also showed the strongest growth of all New Zealand magazines over the last period with a 14.9% increase in readership.

• Taste now reaches 154,000 food lovers each issue.

• Taste has gone from strength to strength since its launch, having increased its readership compared to the previous period in 4 out of 5 readership releases.

The Food & Entertaining category performed well in the past year, growing 6.4% overall.

“Taste is increasingly a must-read for New Zealand foodies seeking low-effort recipes that deliver a great result,” said Debra Millar, ACP Magazines’ Group Publisher. “It has been a success since day one and continues to go from strength to strength."

ENDS

Sources: Nielsen National Readership Survey April 2007–March 2008 Period on Period comparisons are made with the previous Nielsen National Readership Survey release for Jan-Dec 2007. Year on Year comparisons are made with the Nielsen National Readership Survey April 2006-March 2007.

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