Online partnerships to benefit Yellow advertisers

Media release
26 May 2008

Online partnerships to benefit Yellow advertisers

Yellow Pages Group has announced partnerships with two online businesses in a move it says will benefit advertisers on its flagship yellow.co.nz website.

Yellow Pages Group Digital Media Director Blair Glubb said the partnerships with realestate.co.nz and shopnewzealand.co.nz are the first in a number of deals which will increase the payback (return on investment) customers receive from advertising on yellow.co.nz.

“The partnerships involve putting yellow.co.nz search functionality on the partners’ websites, each leaders in their own fields.

“This has the effect of increasing traffic to yellow.co.nz which will ultimately mean more sales leads for our advertisers,” said Mr Glubb.

In return, the partners will offer tailored content from yellow.co.nz to their own users.

realestate.co.nz is already benefiting from the partnership, launching yellow.co.nz search functionality on its site last month. Chief Executive Alistair Helm said the key was providing relevant information to his site’s users.

“As New Zealand’s most comprehensive real estate listings website we offer people access to useful information which will help them make decisions about buying and selling real estate.

“By accessing tailored content from yellow.co.nz users of realestate.co.nz can now easily search for information on financing, moving house and home improvements, as well as finding nearby amenities such as schools,” said Mr Helm.

shopnewzealand.co.nz is a leading online store exporting New Zealand products and services to the world.

Today’s announcement closely follows Yellow Pages Group’s creation of a new Digital Media team to help New Zealand businesses capitalise on the rapid growth of digital, or interactive, media. Interactive Advertising Board figures released today show online advertising spend increased by 67.2% to a record $45.9 million during the first quarter of 2008 compared to the same period last year.

Mr Glubb said the creation of the Digital Media team was recognition of the fact that future growth in the advertising and media industry will mainly come from digital media as more and more people use internet and mobile technology.

ENDS

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