MEDIA RELEASE
AIM Proximity underlines media neutral approach by promoting new breed of creative, Tony Clewett, to Deputy Creative
Director
AUCKLAND 8 May 2008 – AIM Proximity, New Zealand’s leading direct and interactive marketing agency today announced the
promotion of Tony Clewett to the new role of Deputy Creative Director, as the company continues to normalise its
interactive offering throughout the business. Tony Clewett has extensive expertise across a range of marketing
disciplines, and he will continue to work alongside the agency’s Creative Director, Dave King.
Dave King, Creative Director, AIM Proximity, says, “Tony is adept at creating big new ideas across a range of media,
whether direct, digital, mainstream or experiential - and as a media neutral agency, our business is all about ideas.”
Since joining AIM Proximity as Art Director in 2007, Tony Clewett has worked with a number of clients including
Vodafone, Yellow Pages, Air New Zealand and The Warehouse. Most recently, he has been integral in the development of the
Yellow Pages’ highly successful online initiative, The Unbelievably Unbelievable Search campaign, as well as the recent
Frank Ginger Sheep experiential work.
Tony Clewett has amassed numerous local and international accolades in his 15 year career, both in New Zealand and
internationally. These include Gold and Silver Lions at Cannes, as well as Gold and Silver Echos and Best Art Direction
at last year’s NZ Direct and Interactive Marketing awards.
ENDS
AIM Proximity is New Zealand’s leading direct and interactive marketing agency, combining business strategy with
award-winning creative ideas. The agency is at the cutting edge of digital marketing, harnessing the power of emerging
technologies alongside established channels to deliver the most effective customer campaigns, in line with clients’
business objectives.
AIM Proximity has offices in Wellington and Auckland and employs over 120 people. Clients include: Vodafone, Westpac, NZ
Post, Air New Zealand, Vodafone, The Warehouse, Shell and Toyota. AIM Proximity is part of the Australasian based
Clemenger Communications group of companies and is a member of the Proximity Worldwide network, the most highly awarded
network of agencies.
For further information about AIM Proximity visit www.aimproximity.co.nz