Mediaworks’ Radio Strategy Pays Off

Media Release
Friday, April 11, 2008

For immediate release

Mediaworks’ Radio Strategy Pays Off

MediaWorks’ successful radio strategy, which includes the recent acquisition of Mai FM, has provided the company with a 31.1%^ share of the important Auckland market for the first time.

According to the latest radio survey released today by Research International, Mai FM is the most listened to music station in the important Auckland market with 170,600 listeners#.

The Rock is still the most listened to music station in New Zealand, with a national share of 10.4%*.

The Edge holds the position of the music station which has the most listeners nationally with 424,000^^. It also holds the number three music station in Auckland with 127,000, up 11,100 listeners from last survey#.

Brent Impey, MediaWorks CEO comments, “MediaWorks’ Auckland strategy has been based on establishing strong and effective radio brands for our advertisers.”

“Over the past seven years this has involved establishing The Rock, The Edge, The Breeze, RadioLIVE, BSport and our recent purchase of Mai FM. This gives MediaWorks a very strong position in all the key buying demographics of 18-34, 25-39 and 25-44. Advertisers also buy on total audience and the Auckland growth from 415,700 to 516,200 listeners is in line with our growth targets#,” he says.

Jana Rangooni, RadioWorks Group Programme Director adds, “We are very happy to see growth for The Edge nationwide, particularly in the Auckland market, which has been an absolute priority for the past year. The growth is testament to the hard work from an incredibly talented team,” she says.

“It’s also great to see Mai FM achieve such an outstanding result. We’re delighted to have them in the RadioWorks’ stable. It was important to us to have an urban format in the Auckland market.”
MediaWorks NZ Limited is a majority owned subsidiary of HT Media Holdings Limited.

MediaWorks (website: www.mediaworks.co.nz) is New Zealand’s leading private sector broadcast and online media company. Through its wholly owned subsidiaries and divisions – TVWorks Limited, RadioWorks Limited and NetWorks, it owns and operates the TV3 and C4 television networks, national radio brands The Edge, The Rock, More FM, Kiwi FM, Mai FM, RadioLIVE, BSport, Solid Gold and The Breeze, plus several local radio stations.

^ Research International Auckland Commercial Radio Survey T1 2008
Station Share, All 10+, Mon-Sun 12mn-12mn
# Research International Auckland Commercial Radio Survey T1 2008
Cumulative Audience, All 10+, Mon-Sun 12mn-12mn
* Research International National Commercial Radio Survey T1 2008
Station Share, All 10+, Mon-Sun 12mn-12mn
^^ Research International National Commercial Radio Survey T1 2008
Cumulative Audience, All 10+, Mon-Sun 12mn-12mn

ENDS

© Scoop Media