Media release
April 1, 2008
Monteith’s New Zealand Lager wins another international award
The new Monteith’s Lager pulled two more international accolades at the Australian International Beer Awardsin Melbourne
last week (March 27).
It wonsilver in the European style lager category and silver in the packaging section.
The Australian International Beer Awardsis the largest of its kind in Australia and the second largest brewing event in
the world.
With more than 1000 entries from 217 breweries across 42 countriesin the competition, Monteith’s marketerMalcolm Everts
is proud of the accolades.
“Monteith’s New Zealand Lager has been a huge success. Last year it was judged number one in the ‘‘4.3%-5.5% Lager
category” at the International Beer Awards in the UK. Those judges also named the bottle ‘most stylish in the
competition’.
“It sold its 7-month forecast in the first month of launch in the New Zealand market, outselling our previous ‘personal
best’ benchmark of Monteith’s Radler by more than 2 to 1,” says Everts.
Monteith’s New Zealand Lager is naturally brewed without additives or preservatives,then cold filtered to deliver
aclean, crisp taste. It’s all New Zealand ingredients (water, barley & hops) and even the bottle is made here.
ends