Top Sites January 2008 - Men Aged 25-34

Nielsen//NetRatings - Top Sites January 2008 - Men Aged 25-34

As a follow up to last week’s demographic ranking for females aged 25-34, please find attached a website ranking of the top ten channels in Nielsen//NetRatings' Market Intelligence showing the sites that attract the highest percentage of men, aged 25-34, for the month of January 2008. The results show the websites which have the greatest affinity for men in their late twenties and early thirties in New Zealand. As for the female demographic ranking, social gender clichés appear to be at the forefront with budding CIOs, sports, technology, car and adult sites dominating.

The rankings do not show which websites have the actual highest traffic numbers (ie total number of unique browsers) of this demographic, but instead show which websites have the highest percentage of their traffic consisting of men aged 25-34, for the month of January. For example, cio.co.nz is the number one ranking because 24% of its unique browsers meet the demographic requirement, but their total number of matched unique browsers equals 412. blackcaps.co.nz on the other hand, in 8th place, have 19% of its unique browsers that meet the demographic requirement but their total number of matched unique browsers equals 7,962.

Demographic segmentation of website traffic can be an incredibly useful tool for marketers. Being able to identify what websites are dominated by which particular demographic can allow marketers to better target their advertising and promotions, resulting in better lead generation and lower overall cost. Look out for next week’s rankings when we will produce the same metrics for men of the same age group above.

These rankings can be customised to the needs of your publications and articles. Additional information outlining data on unique visitors, page impressions, visit durations, and demographics of visitors can also be forwarded for incorporation into articles.

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ENDS

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