Eventfinder joins forces with APN Online

News release
15 February 2008

Eventfinder joins forces with APN Online, promises expansion

APN Online and Eventfinder have entered into a joint venture to further develop the comprehensive and dynamic events guide eventfinder.co.nz.

As well as expanding its already comprehensive listings eventfinder.co.nz is now able to provide free event information across the range of APN’s sites as well as to other websites, media and businesses.

Michael Turner, CEO at Eventfinder Ltd says APN Online and Eventfinder form a great partnership.

“It will enable us to create new and innovative ways to connect with event managers, promoters and, ultimately, consumers. The APN Online team brings a dynamic and progressive resource to supplement eventfinder’s distinctive offering.

“Eventfinder was launched two years ago and has quickly become the country’s leading site for event information across a wide-range of categories, including music, sports, theatre, expos, family and lifestyle events.”

More than 100,000 people visit eventfinder.co.nz each month and the site is growing at double digit rates every month according to Mr Turner.

He says the wide spectrum of events and broad geographic coverage makes Eventfinder a unique and compelling experience for people looking for fun and interesting things to do.

APN Online CEO Warren Lee says he is excited with the new partnership.

“This is an exciting move for online event management. Eventfinder has a great product and APN’s reach of 2.3 million users and 3.5 million page impressions per month will take the product to more people.

“The technical boundaries of eventfinder.co.nz are continuously being pushed, and it will remain the best place for people to find events and for events to find people,” he says.

“We want to help Eventfinder build on early successes, offer its services to other websites, as well as develop a raft of great new products. Kiwis looking for entertainment will be even more spoiled as these new services roll out,” Mr Lee says.

Eventfinder sales and marketing manager Bob Carlton says the backbone of Eventfinder's success to date and the keys to its growth are in its balance of relationships and technologies.

“Understanding our event managers and promoters and what's important to them coupled with strong and swift technological innovation make Eventfinder an easy, fun, informative and useful guide for consumers.”

He says that providing website developers with the tools to build Eventfinder listings into their sites will further strengthen the offering and consequently the brand.

Eventfinder.co.nz enables event and venue promoters and managers to showcase their events at no cost. New Zealanders can search for a wide range of events in all parts of the country and Eventfinder’s social networking opportunities mean people can participate, comment and connect socially with others through the site.

www.eventfinder.co.nz

About APN Online

APN Online represents more than 30 New Zealand websites. With esteemed sites such as nzherald.co.nz, wises.co.nz, search4jobs.co.nz, and finda.co.nz, the APN Online line-up offers a broad range of popular site coverage and the opportunity to engage with many different audiences. Each month, more than 2.3 million users generate over 35 million page impressions.

About Eventfinder Ltd.
Eventfinder is New Zealand’s leading cultural events calendar providing free information about the widest spectrum of events with broad geographic spread. Eventfinder provides consumers with information about music, sports, theatre, expos, family, lifestyle events and a wide range of public events and gatherings. More than 100,000 people use Eventfinder every month to look for events, with traffic numbers growing at double digit rates every month.

ENDS

© Scoop Media