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BusinessWeek: Bento “a powerful organising tool"
MEDIA RELEASE
BusinessWeek calls Bento “a powerful organising tool anyone can use”
New personal database software also honoured as Editors’ Choice by MacWorld and MacObserver
Auckland, New Zealand — 12 February 2008—In less than 4 weeks since shipping, Bento, the new personal database for Mac OS X Leopard from FileMaker, Inc., has been crowned as the “$79 database for the rest of us,” by BusinessWeek (Tech and You, 6 Feb. 2008) and chosen as the Editors’ Choice of MacWorld magazine (United Kingdom) and the MacObserver.com, two leading Mac media outlets.
In his Tech and You BusinessWeek column, Stephen Wildstrom writes “Bento takes the essence of FileMaker Pro, a database-management program aimed at small- and midsize businesses, and marries it to Mac's new Leopard operating system. The result is a powerful organising tool anyone can use.”
In selecting Bento as its Editors’ Choice (Feb. 2008), MacWorld Magazine U.K. observes that “whether you’re a busy mum, a student, chairman of the darts league, or just want to track your music collection, Bento is the ultimate application for managing your data.”
MacObserver.com chose Bento as its Editors’ Choice and one of the best products at this year’s MacWorld EXPO.
Bento is the stylish, personal database that helps Mac users organise their work and personal life. Designed specifically for Mac OS X Leopard, Bento is an exceptionally easy way to organise contacts, calendars, projects, events, and more, faster and easier than ever before.
For more info and to buy Bento, go to www.filemaker.com/bentoBW_pr
About FileMaker, Inc.
FileMaker, Inc. develops award-winning database software. Its products include the legendary FileMaker Pro product line for Windows, Mac and the Web, and the new Bento personal database for Mac. Millions of customers, from individuals to large organisations, rely on FileMaker, Inc. software to manage, analyse and share information. FileMaker, Inc. is a subsidiary of Apple Inc. (AAPL).
Customer contact (for publication):
0800 444 929
www.filemaker.com.au
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