Pinnacle Life wins international award for on-line insurance website
Pinnacle Life has won an international IMA Award for the design and implementation of its online life insurance website
www.pinnaclelife.co.nz.
The IMA recognise the highest standards of excellence in website design and development by companies and individuals for
outstanding achievement. Sponsored by New York-based IMA Inc., an organisation comprising leading international web
designers, marketers and other web-related professionals, the competition seeks to elevate the standards of excellence
on the Internet. Visit http://www.interactivemediaawards.com.
Pinnacle Life’s world-first website was launched in May last year offering qualified consumers the ability to get a life
insurance policy entirely online – using ‘electronic underwriting’ with no human involvement in the process. Pinnacle
Life partner Steve de Jong says “It's an honour to have our hard work recognised by the IMA. We feel strongly that we
have a world-class website and this award helps validate that.”
The IMA honour received by Pinnacle Life recognises that the website surpassed the standards of excellence that comprise
the web's most professional work. The judging consisted of various criteria including design, usability, innovation,
features and content. In order to win this award, the site had to meet strict guidelines in each area - an achievement
only a fraction of sites in the IMA competition earn each year.
ENDS