News Release
Club Med Unveils Its New Look
Auckland, 5 February 2008 – Look out for some stunning imagery around Auckland as Club Med worldwide resorts launches
into 2008.
“Club Med is looking to expand its New Zealand market even further and is making a bold visual statement at some key
places around the city to start the year,” says Kaarin Gaukrodger, Club Med Marketing Manager New Zealand. “While Club
Med has always had a strong following in New Zealand this year we are going to lift our profile in the marketplace
utilising our new imagery and tagline which reflects Club Med’s new strategic positioning.”
A series of billboards, each with different imagery, will be on display over the next couple of months in Newmarket;
Tristram Avenue on the North Shore, Victoria Street, Quay Street and Fanshawe Street in Auckland city.
“The imagery reflects Club Med’s contemporary upmarket style in some of the most stunning locations in the world –
literally. Drawing inspiration from some of Club Med’s stunning settings, clothing worn by models in the billboards
shows snapshots of what Club Med has to offer,” Kaarin says.
“While New Zealanders are more familiar with Club Med’s sun resorts in the likes of Lindeman Island, Australia,
Cherating Beach in Malaysia and Phuket in Thailand there are also winter destinations and a total of 80 resorts around
the world to choose from, with activities to suit everyone.”
Club Med offers the world’s leading all-inclusive holidays for both summer and winter vacations.
Since 2004 Club Med has been shifting from a volume strategy to a value strategy utilising a new business model based on
quality. Club Med is a long history of creating happiness and in order to address the growth of individualism and
customer expectations Club Med has chosen an upmarket strategy.
While society and clients expect ever more individualism and refinement, Club Med’s values: friendliness, freedom,
creativity, happiness and sharing, will always remain a precious resource. They are the foundation of the unique Club
Med personality, which ensures it will never become just another luxury hotel.
Over the past few years Club Med has been gradually upgrading its resorts worldwide to fit the more upmarket experience,
while still retaining the friendly human touch and of course excellent value for money that can be shared alone, as a
couple, a family or with friends.
Club Med. Where happiness means the world.
ENDS