Iconic New Zealand Adventure Companies Join Forces

Media Release Queenstown, NZ 11th Jan '08

Two Iconic New Zealand Adventure Companies Join Forces

Two iconic New Zealand adventure companies have joined forces, with outdoor company Fairydown becoming title sponsor for the Southern Traverse.

"We are absolutely delighted to have attracted the support of Fairydown," says Southern Traverse director Geoff Hunt. "It is an endorsement of the Traverse's standing as New Zealand's premier adventure race to have attracted sponsorship from the internationally recognised brand."

Fairydown director Campbell Junor says the two brands have a natural synergy. The company, which was traditionally a wholesaler, has recently been relaunched by Campbell Junor, Bernard Wicht and Pierre van Noorden and retail shops are operating in Christchurch, Dunedin , Auckland and Wellington.

"Fairydown has a history of being involved with adventure racing since the sport began," says Campbell, "and our mantra is ' adventure for life' with fits well with the outdoor community. By supporting the Southern Traverse we are expanding our involvement with the athletes who take part in adventure racing."

"We see the Southern Traverse as an ideal way for us to make a significant contribution to the people who support us. Fairydown is also focused on using technology to create light and fast equipment in response to the demands of adventure racing."

"Our product line is building on designs that Fairydown is renowned for including packs, sleeping bags and tents, as well as diversifying and refining other products," says Junor. The 2008 Classic Southern Traverse, will highlight the new partnership with Fairydown, when it is staged at Hanmer Springs on April 11, 12 and 13.

The 200km three day event will showcase a new format offering competition for both four and two person teams. The four team category will compete for the Southern Traverse Classic title and the winning team will receive free entry to the 2008 Adventure Racing World Championships in Brazil in September.

Geoff Hunt says there is an excellent variety of terrain in the Hanmer Springs area and disciplines include trekking, mountain biking, kayaking and rope skills with a strong focus on navigation and orienteering.

"We are currently finalising the overall format but we can assure competitors that this year's Southern Traverse will provide some exciting challenges against a background of camaraderie between teams, support crews and organisers."

ENDS

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