Mass Effect touches down

Gamer excitement reaches galactic proportions as Mass Effect touches down

Highly anticipated Xbox 360 exclusive Mass Effect makes its long-awaited debut today in retail stores

AUCKLAND 23 November 2007 – To the delight of gamers and science-fiction fans alike, the wait is finally over as the action role-playing game Mass Effect from Microsoft® Game Studios is now on sale in New Zealand. Available at a recommended retail price of $99.95 and rated R13, Mass Effect delivers an immersive, story-driven gameplay experience with stunning visual fidelity exclusively for the Xbox 360 video game and entertainment system.

Developed by BioWare, creators of the critically acclaimed Star Wars®: Knights of the Old Republic™ and Jade Empire™, comes an epic space saga that spans the entire galaxy. Mass Effect combines a deep story with intense, sci-fi tactical combat which provides an immersive gameplay experience. In addition, high-definition* graphics and an innovative conversation system allows for lifelike interaction with the voices of scores of digital actors such as of Seth Green, Marina Sirtis and Lance Henriksen.

Mass Effect is an ambitious sci-fi action RPG that places gamers at the centre of a conflict that will decide the fate of the universe. Assuming the role of elite human Spectre agent Commander Shepard, players are entrusted with keeping galactic law and order and are charged with uncovering a terrifying truth. Faced with morally challenging decisions that will affect the future of all races, players must travel across an expansive universe to stop a threat so great it could destroy all life in the galaxy. With its exciting blend of rich story lines, intense squad-based combat and crisp high-definition gameplay, Mass Effect is destined to be a gripping game experience.

Tom Hunt, Xbox product marketing manager, Microsoft New Zealand says, “With its rich interactive story and engaging characters, Mass Effect highlights Microsoft’s commitment to bringing original and captivating titles to the Xbox 360 platform. Mass Effect is another compelling addition to the great line up of blockbuster titles available on Xbox 360 this Christmas.”

“We set out to redefine the video game experience with Mass Effect and create an immersive, highly interactive game that draws players into a compelling universe,” says Ray Muzyka, chief executive officer for BioWare Corp. “Mass Effect creates an emotional connection between players and the characters they encounter, and Xbox 360 provided us with the perfect platform to tell this incredible story.”

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