Spot The Difference: Teeshirts Vs Taxpayers’ Dollars
5 October 2007, AUCKLAND:
The Made From New Zealand campaign is continuing to gather steam with a major TV, radio, press and online campaign
continuing through October.
The campaign, which is funded by the sale of limited edition teeshirts was launched on Waitangi Day with the building
of a giant silver fern sand sculpture on Santa Monica beach, Los Angeles. The building of the fern attracted more than
1,000 Kiwis to pitch in and generated more than $1million in publicity for New Zealand on US television networks.
The next stage of the campaign is the launch of www.madefromnewzealand.com, a free-to-join ecommerce platform for New
Zealand businesses. Unlike the governmentfunded
Buy Kiwi Made campaign, Made From New Zealand includes all New Zealand businesses, regardless of where they choose to
manufacture their products. Also unlike the government campaign, Made From New Zealand is a private sector initiative,
funded by the sale of limited edition teeshirts. The teeshirts are on sale for $45.00 each, including delivery anywhere
in New Zealand, from www.madefromnewzealand.com.
The Made From New Zealand teeshirts, each of which contains a thread of merino wool blended with one of Sir Edmund
Hillary’s climbing socks, are being advertised in a variety of media, with the campaign which started in September
scheduled to run through October and beyond.
The teeshirts are being promoted on TV3, C4, Sky, Prime, in Fairfax and APN newspapers, on The Radio Network regional
stations and online on nzherald.co.nz and YahooXtra.co.nz.
“Rather than spending $6.3 million of taxpayers’ money with an overseas-owned ad agency to promote one group of New
Zealand businesses, Made From New Zealand is raising money from the sale of teeshirts to promote all businesses that
contribute to New Zealand economy” says co-founder Steve Adams.
“The government campaign is aimed only at the local audience, and uses taxpayers dollars to promote one sector of the
economy at the expense of the other. Made From New Zealand is aimed at local and global audiences, and rather than just
running ads, we are building a long term solution to assist New Zealand businesses promote and sell their products to
the world.”
“Thanks to generous and ongoing support of the New Zealand media community, New Zealanders are buying Made From New
Zealand teeshirts in their droves to support the campaign.
Go to www.madefromnewzealand.com and buys yours today.”
ENDS