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2007 Skycity Cinemas Film Squad hitS 100,000

September 21,


2007 Skycity Cinemas Film Squad hitS 100,000

This month SKYCITY Cinemas welcomes the 100,000th member of its award-winning Film Squad, with the lucky film fan receiving a private screening at SKYCITY Cinemas Gold Class.

Also this month, SKYCITY Cinemas is pleased to announce the launch of new Film Squad member features on its www.skycitycinemas.co.nz website. My Film Squad allows members to log in to write movie reviews, create friend lists, post their thoughts on upcoming films, and send messages, as well as review rewards and transaction history.

Film Squad members can also create watch lists of movies they want to see and will receive email notifications when tickets for those movies go on sale.

Matthew Liebmann, General Manager SKYCITY Cinemas said: "We launched SKYCITY Cinemas Film Squad as a way to reward customers, and to build a vibrant community around a shared love of movies. Welcoming our 100,000th member is a great milestone and just goes to show how much customers appreciate the exclusive benefits that come with being a Film Squad member.

"While we continually strive to give all our customers a first-class fun and entertainment experience, we ensure that Film Squad members 'get more'. Be it exclusive competitions, a range of 'freebies' such as candy bar upgrades, 'member only' previews, our weekly newsletter filled with the latest movie news, or personalised cinema experiences through My Film Squad. We want everyone to enjoy these great benefits and that's why it's free to join Film Squad."

SKYCITY Cinemas Film Squad, which launched in May 2006, was a winner at the Marketing 2006 New Zealand Post RSVP Awards. Film Squad was awarded Bronze for Customer Acquisition and Bronze in the Loyalty / Relationship Programme category.

For more information, or to join SKYCITY Cinema's Film Squad, visit www.skycitycinemas.co.nz.

ENDS

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