Unique 50-Plus Website Experiencing Visitor Boom

Unique 50-Plus Website Experiencing Visitor Boom

New Zealand’s only website catering specifically to the 50-plus age group is going from strength to strength as more of the country’s 1.12 million over-50s discover it. Visits to www.grownups.co.nz have increased by more than 50 percent in the past two months, and by 33 percent in August alone, with nearly 46,000 unique visitors and more than a quarter of a million page views last month. The member database now numbers more than 14,000.

As an online lifestyle magazine, www.grownups.co.nz covers a broad range of interests, from travel to cooking, financial information and an up-to-the-minute news section. The ever-evolving site’s new features include the Lifestyle Scoreboard game, which takes a humorous look at your life and lifestyle; insurance comparisons from some of New Zealand’s leading insurance companies; new regular articles covering topics such as genealogy, travel, grandparenting, crafts and health; and new games updated daily.

New additions to the site’s stable of columnists include household names Ray Columbus, David Hartnell and Alice Worsley. Regular competitions are an especially popular feature; current prizes include travel getaways, DVDs and magazine subscriptions.

Director Richard Poole said www.grownups.co.nz, at little more than a year old, was clearly finding its audience. “Over-50s mistakenly get overlooked by a lot of media and marketers – I say ‘mistakenly’ because they’re very plugged-in – 65 percent use the internet every day – and they account for half of New Zealand’s disposable income. People over 50 will make up almost 40 percent of the population in the next 12 years or so, with 70 percent of disposable income, so clearly there’s a need for an online magazine tailored specifically to their needs and interests.”

The site also offers special deals on travel and accommodation exclusively to www.grownups.co.nz users, through one of the largest online accommodation booking agents.

About GrownUps

GrownUps was set up in 2006 by marketer Richard Poole and his business partner, finda.co.nz founder Shane Bradley. It is the only online resource specifically designed to meet the entertainment, information and lifestyle needs of 50+ New Zealanders. It is a free lifestyle website, committed to sharing valuable information with its users and listening to their needs.

ENDS

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