Australia sends NZ some of beautiful clear blue sky
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It's revealed...Australia send over a bit of clear skies to New Zealand!
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The shipping containers in Auckland CBD were opened last evening to show blue Aussie skies...
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As rains persist, passers by are enticed at the sight of the clear blue skies and warm weather that awaits them in
Australia.
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Auckland woke up to wet weather and some clear blue skies shipped over from Australia.
5 September 2007
Australia sends NZ some of beautiful clear blue sky
- Mystery of Shipping Containers in Auckland CBD Revealed! -
We’ve sent the clouds packing
Called in the Movers
And even brought over a bit of Aussie sky
So Where The Bloody Hell Are You?
Nine shipping containers mysteriously arrived in Auckland’s Queen Elizabeth Square on the night of Sunday 2 September.
The only clue to their contents was that they originated from Australia and people were left to guess what was inside
them.
All was revealed on Tuesday 4th September when one of the containers was opened to share the clear blue skies of
Australia with Aucklanders.
Viewers present at the opening, were privy to an amazing hue of clear blue light, reflecting the great weather that can
be enjoyed across the ditch at any time of the year. With clear blue skies and average temperatures of 26°C - 35°C
across Australia, this welcome sight is a vast comparison to Auckland’s recent bout with wet and cold weather. The
creative installation was a perfect invitation for Kiwis to sample a common sight waiting to be experienced on their
Australian holiday.
The installation of shipping containers is a part of an innovative ‘out of home’ execution of Tourism Australia’s ‘So
Where The Bloody Hell Are You’ campaign. “Unexpected in nature, this execution is a great way to engage consumers and
highlight an element that binds all Australian experiences – good weather,” says Vito Anzelmi, Regional Manager, Tourism
Australia, New Zealand.
The campaign is being supported by an online promotion, with hundreds of people having entered
www.australia.com/thecontainer to guess what was inside the containers since the contest opened. Those who enter could
win a holiday package for two staying at Voyages Silky Oaks Lodge in Tropical North Queensland. The competition closes
on Sunday, 9 September 2007.
Creative entries received include; a piece of the big red rock, violet crumble, akubras (complete with corks),
boomerangs, 781,976 episodes of Home & Away and many references to the Australian World Cup rugby team. Some entrants have been on the right track hoping for
beaches, sunshine and warm Australian weather.
“This installation is the first ‘ambient’ initiative in New Zealand for Tourism Australia which creatively expresses the
now world famous “So where the bloody hell are you” campaign outside the traditional media channels. This will expose
New Zealanders to the Australian brand in an unexpected, interactive and more memorable manner,” says James Johnston,
Account Director, M Saatchi, New Zealand. The Auckland agency, responsible for this installation, won a global M Saatchi agencies pitch for innovative ideas bringing the campaign to life. The creative has been produced by Jelly
Design Limited using a holo design technology that lends unparalleled brightness and clarity in designs.
ENDS