30th August 2007
NEWS RELEASE
New Zealanders recycled almost 20% more packaging last year than the year before
The Packaging Council today released the latest data about packaging production, consumption and recovery showing that
New Zealanders recycled nearly 20% more packaging in the year to March 07 than in the previous year.
Paul Curtis Executive Director of the Packaging Council announced a record high for the amount of packaging recovered as
a percentage of consumption ahead of the industry’s Environmental Packaging Awards to be held on the 31st August.
“Overall 57% of our packaging was collected in the past year which is a massive 67,500 tonnes more than the year before.
To put this in perspective, this increase equates to an annual saving of around 33,000 tonnes of CO2 or taking around
8,000 cars off the road [Using a model created by the New South Wales Department of Environment and Conservation].”
We have already surpassed the Accord recycling targets for paper and steel and we are at least 95% of the way to
achieving our recycling targets for aluminium, glass and plastic.
This “mass balance data” is compiled annually to track recovery levels and trends of packaging waste to landfill. The
collation of the data is a key part of the Packaging Council’s commitment to the Packaging Accord (2004) which sets out
targets for packaging recovery by 2008.
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Mr Curtis said that this achievement was a credit to the cooperation between packaging manufacturers, brand owners and
retailers, recycling operators, local and central government:
“This is an excellent result which sees us well placed to exceed our Accord targets in 2009 and set future targets
knowing that householders are recycling more and more. Our recycling rate is slightly higher than Australia’s and for
some packaging types such as paperboard, we are amongst the world leaders for recycling. What is more, recovery is now
consistently outpacing the amount of packaging waste per capita to landfill.”
“We are getting better at recycling and at developing economic markets particularly for materials which have been more
of a problem such as glass and plastics. We are also better equipped to collect and interpret the data. When we first
started collating this data over 12 years ago, we took the view that imports of filled steel and aluminium cans largely
matched exports, however it is now clear that we are producing less here for consumption in New Zealand and exporting
more. Matching production data with supermarket sales data we are now able to reflect this trend in our numbers.”
The Packaging Council’s data shows a worrying 7% overall decrease in the domestic production of packaging, suggesting
that more manufacturing is moving overseas and the increase in consumer demand is being met by more imported products:-