MEDIA RELEASE
Virgin Blue and Pacific Blue Announce New NZ Domestic Airline With “Pay a Visit Not a Fortune” $39* Fares
Thursday 23 August 2007: Virgin Blue Airlines and its three year old New Zealand subsidiary Pacific Blue today announced
major plans for a new domestic airline for New Zealand with NZD$39* fares on sale from today for flights commencing in
November 2007. Initially the carrier will fly on New Zealand’s key trunk routes Auckland-Wellington,
Auckland-Christchurch and Wellington-Christchurch from 15 November 2007^.
The decision to enter the New Zealand domestic market comes in the wake of strong support and lobbying from the New
Zealand community for Pacific Blue to bring its service style and competitive fares to internal New Zealand flights in
the same way it has done on the trans-Tasman and South Pacific routes.
Virgin Blue Group of Airlines Chief Executive, Brett Godfrey, said, “The decision was not taken lightly as it is a major
investment and a long term commitment to keeping the “air fair” in New Zealand. The time is right to bring some much
needed competition to the existing duopolistic market and we are excited to be opening up new travel opportunities for
both the people of New Zealand as well as inbound tourists.”
Brett Godfrey continued, “When Richard Branson visited New Zealand in January this year to celebrate Pacific Blue’s
third birthday, he promised that domestic services were something of interest to us under the right circumstances and at
the right time. We are confident the circumstances are now right and there is room for competition and an obvious need
for market stimulation. Pacific Blue is well positioned to give the existing players a good run for their money,
particularly on the monopolistic Wellington-Christchurch route.”
Virgin Group Chairman, Sir Richard Branson said, "I am absolutely delighted to announce that Pacific Blue will soon be
shaking up the New Zealand domestic market and bringing its unmistakable fun, flair and affordability to travel within
New Zealand. I enjoyed a wonderful trip to New Zealand earlier this year, where I saw first hand the great enthusiasm
and support for Pacific Blue. I am thrilled that we can further enhance our commitment to the local market with the
launch of our domestic operations. We look forward to Pacific Blue spreading its wings and bringing long term domestic
bliss, perhaps not for the competition, but certainly for locals and visitors travelling within New Zealand."
The airline will take delivery of two Boeing 737-800 aircraft to join the Pacific Blue fleet and operate both
international and domestic New Zealand routes. The routes are tailored to suit the needs of the market in terms of
frequency and schedule:
Auckland–Wellington
Five direct daily return flights from 15 November. A special sale fare has been launched of $39* one way on the
Internet. The sale fare is available now until 16 September 2007 or until sold out and is for travel from 15 November
2007 through 29 February 2008. Fair fares will start from $69 one way on the net, 22% lower than the existing fares
available on the same route.
Auckland–Christchurch
Two direct daily return flights from 15 November. A special sale fare has been launched of $39* one way on the Internet.
The sale fare is available now until 16 September 2007 or until sold out and is for travel from 15 November 2007 through
29 February 2008. Fair fares will start from $79 one way on the net, 30% lower than the existing fares available on the
same route.
Wellington–Christchurch
Three direct daily return flights from 15 November. A special sale fare has been launched of $39* one way on the
Internet. The sale fare is available now until 16 September 2007 or until sold out and is for travel from 15 November
2007 through 29 February 2008. Fair fares will start from $69 one way on the net, 12% lower than the existing fares
available on the same route.
To ensure maximum benefit for Guests travelling for pleasure as well as business, the internal flights will complement
Pacific Blue’s existing international services, providing convenient connections from within New Zealand to Australia,
Samoa, Tonga and the Cook Islands.
Adrian Hamilton-Manns, General Manager Commercial, said, “The people of New Zealand have supported Pacific Blue in its
quest to bring true low fares, genuine competition and fun and flair to trans-Tasman travel and that very support has
given us the motivation to bring the same product and affordability to the domestic market where it is much needed.
“It is no secret that the existing domestic duopoly results in higher fares and half-hearted competition and we very
much look forward to challenging that and championing affordability for local travel.”
Domestic flights are now on sale and can be booked via the website (www.flypacificblue.com), by calling 0800 670 000, or
by contacting a travel agent. Members of the Velocity Loyalty program will also be able to earn and redeem points when
they fly domestically in New Zealand.
Pacific Blue plans to double its staff numbers over the next three years as it ramps up domestic operations. New
Zealanders interested in joining the dynamic Pacific Blue team in a range of roles can email
pacificblue.jobs@flypacificblue.com.
About Pacific Blue, Polynesian Blue, and Virgin Blue Airlines
International airlines Pacific Blue and Polynesian Blue, along with Australian domestic airline Virgin Blue, operate a
fleet of 53 modern Boeing 737 aircraft flying to eight international and 22 Australian destinations including New
Zealand, Fiji, Samoa, Tonga, Vanuatu and the Cook Islands.
^ subject to regulatory approval
* All fares are one-way for flights booked on the internet, $15 more by phone. Seats are limited and fares may not be
available on all flights or during peak periods. On sale until 16 September 2007 or until sold out for travel from 15
November 2007 through 29 February 2008.
ENDS