Media Release
9am, 15 August, 2007
NZgirl Relaunches Website
The ever-popular nzgirl brand has today cemented its position as the number one online magazine for 18-35 year old
women, by releasing an enhanced version of the website.
The new and improved www.nzgirl.co.nz reflects the age of the nzgirl audience, adds further value to the community
features for members and focuses on highlighting the breadth and depth of the nzgirl content.
We've been online for over eight years now and we have literally thousands of pages in our back catalogue. The new
design not only better represents who our nzgirl target audience is, but the functionality makes the user experience
easier, faster and undoubtedly longer! says nzgirl Managing Director, Jenene Freer.
Although we steadfastly hold our position in the market place, we feel it's imperative to continue to find ways to
improve on our offering for nzgirls. We are really excited about how this site looks and feels and we know our members
will really enjoy the experience.
nzgirl is New Zealand's leading channel for women online and also promotes a retail offering both online and in
traditional format stores on Nuffield Street, Newmarket and Customhouse Quay, Wellington. Over the past 12 months nzgirl
has seen an increase in membership of 35% (now 70,000 members) and a 43% increase in unique browsers bringing the total
to over 230,000 individual people visiting the site each month.
ends