US internet executive John Hart joins VortexDNA

NZ Media release

Monday, August 6 2007

US internet executive John Hart joins VortexDNA

New Zealand.,VortexDNA, a New Zealand-based provider of advanced Web 3.0 personalisation and business search technology software, today announced that John Hart of Palo Alto, California USA is joining its executive team as vice president of business development and commercialisation, effective immediately.

"We are delighted to welcome John Hart to our management team, said VortexDNA director Branton Kenton-Dau. John has a proven track record of driving new and aggressive businesses with a strong background in Go-2-Market strategies for success. John’s impressive industry experience makes him an invaluable addition to our team as VortexDNA builds out its product portfolio."

Hart joins VortexDNA from Ubiquity Software (now Avaya) where he served as vice-president marketing and product management responsible for the SIP Applications server and applications products. He will be VortexDNA’s first on-the-ground person in the US.

His extensive work in the industry as a business leader has lead companies into successful partnerships that build industry solutions.

Hart has a strong marketing focus in internet service providers for voice, data, internet protocol TV and video services. He has worked in the broadband telecom industry for over 25 years and has a strong background in the broadband technologies. Prior to Ubiquity, Hart held executive positions at Comcast, Acterna, Saville, EMC, Digital Equipment Corporation and AT&T.

"I am very excited to be joining a Web 3.0 industry leader," said John Hart. "VortexDNA’s advanced technology, deep search and personalization technology is recognized as an industry breakthrough. This technology has positioned and poised VortexDNA for great success and I look forward to contributing to the company's future growth and innovation."

Hart is a graduate of William Jewell College and he completed post graduate work in law and business at the University of Missouri, USA.

VortexDNA predictive search technology, developed in New Zealand, has recently proven its ability to increase click rates by up to 3 per cent--an increase that, for a company like Google, could translate to additional advertising revenue of more than $300 million per year. MywebDNA, powered by VortexDNA, is a Firefox™ plug-in that highlights the Google™ search results most relevant to your core purpose and values.

ENDS

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