Unlimited Magazine Bucks Print Media Trend

Published: Fri 3 Aug 2007 02:09 PM
Media Release
3 August, 2007
Unlimited Magazine Bucks Print Media Trend
Unlimited magazine has bucked the current print media trend – emerging from the latest ABC Audit with a significant rise in sales figures.
While magazines and newspapers face tough times, with many publications seeing a double-digit drop in total circulation, Unlimited’s paid sales have increased 6%. This is against the trend of all business magazines audited.
Idealog managed to avoid a double digit drop-off in total net circulation down 7.1 percent but its average net paid sales were hit hard with a 10 percent drop. NZ Business has also felt the pinch, despite increasing its overall circulation numbers by 11.7%, actual paid sales have continued to drop with a decrease of four percent shown in this audit period.
Unlimited has attributed the positive ABC Audit figures (January to June 2007) to the magazine’s recent revamped look and feel, its continued focus on quality editorial and the introduction of ‘bound in’ supplements (UL Future) which target export, sustainability and home entertainment.
“Client feedback reveals Unlimited is perceived as an essential, inspiring, innovative business tool,” says Unlimited publisher Julie Gill.
Unlimited’s overall circulation dropped 1% due to a careful cull of unpaid distribution.
Anecdotally, readers are continuing to enjoy Unlimited’s coverage of the annual Deloitte/Unlimited Fast50 and the Unlimited /JRA Best Places to Work.
“The objective over the next six months is to continue fine-tuning our distribution channel for news-stands and to keep driving forward our subscription base with a combination of innovative marketing initiatives and relationship building with our readers. Excitement is also building around new reader initiatives, such as the Six Million Dollar Investment Challenge,” says Ms Gill.

Next in Business, Science, and Tech

Misinformation Circulating On Biodiversity Policy
By: Forest And Bird
Scientists Say Methane Emitted By Humans ‘vastly Underestimated’
Record Dry Spells And Effects On Forests – Expert Reaction
By: Science Media Centre
Official Cash Rate Remains At 1.0 Percent
By: The Reserve Bank of New Zealand
Novel coronavirus detected in China –Expert Reaction
By: Science Media Centre
Launch Of Parliament Petition To Remove Aluminium Dross
By: New Zealand First Party
UPDATE: Elderly West Coast Man To Lose 70% Of Farm In SNA ‘landgrab’.
By: Lois Williams - Local Democracy Reporter
Blatant Attack On Private Property Rights
By: New Conservative
Scaling Climate Finance: Forest Finance Instruments
By: The Policy Observatory
Biodiversity process earns praise
By: Forest And Bird - Federated Farmers
Global Rescue Plan to Stop Mass Extinction 'Hopelessly Weak'
By: Common Dreams
23 Former Diplomats Urge Global Leaders To Adopt Paris-Style Agreement To Protect Biodiversity
By: Common Dreams - Jessica Corbett
Scoop Coverage: Biodiversity Information and Journalism
By: Scoop Full Coverage
I tried to believe capitalism and the planet can coexist
By: The Conversation
Damning New Report Says Every Nation Undermining Children
By: Common Dreams - Andrea Germanos
View as: DESKTOP | MOBILEWe're in BETA! Send Feedback © Scoop Media