3 August, 2007
Unlimited Magazine Bucks Print Media Trend
Unlimited magazine has bucked the current print media trend – emerging from the latest ABC Audit with a significant rise
in sales figures.
While magazines and newspapers face tough times, with many publications seeing a double-digit drop in total circulation,
Unlimited’s paid sales have increased 6%. This is against the trend of all business magazines audited.
Idealog managed to avoid a double digit drop-off in total net circulation down 7.1 percent but its average net paid
sales were hit hard with a 10 percent drop. NZ Business has also felt the pinch, despite increasing its overall
circulation numbers by 11.7%, actual paid sales have continued to drop with a decrease of four percent shown in this
Unlimited has attributed the positive ABC Audit figures (January to June 2007) to the magazine’s recent revamped look
and feel, its continued focus on quality editorial and the introduction of ‘bound in’ supplements (UL Future) which
target export, sustainability and home entertainment.
“Client feedback reveals Unlimited is perceived as an essential, inspiring, innovative business tool,” says Unlimited
publisher Julie Gill.
Unlimited’s overall circulation dropped 1% due to a careful cull of unpaid distribution.
Anecdotally, readers are continuing to enjoy Unlimited’s coverage of the annual Deloitte/Unlimited Fast50 and the
Unlimited /JRA Best Places to Work.
“The objective over the next six months is to continue fine-tuning our distribution channel for news-stands and to keep
driving forward our subscription base with a combination of innovative marketing initiatives and relationship building
with our readers. Excitement is also building around new reader initiatives, such as the Six Million Dollar Investment
Challenge,” says Ms Gill.