Voluntary Recall of Select Licensed Character Toys

Mattel Announces Voluntary Recall of Select Fisher-Price Licensed Character Toys

AUCKLAND, Aug.1 /Medianet International-AsiaNet/ --

Consumers can contact Mattel directly to determine if their product is affected and to receive a cash refund to the value of the returned product

Mattel (NZ) today announced a voluntary consumer recall of select Fisher-Price Licensed Character Toys including Sesame Street, Dora the Explorer and other children's toys, purchased from 1 May to 2 August 2007.

Surface paints on the affected toys may contain increased levels of lead, which if ingested, may have health ramifications.

There have been no reports of injuries involving the affected products in New Zealand or overseas.

Affected product may have been sold alone or as part of a set.

Parents should take affected Fisher-Price Licensed Character Toys away from children immediately.

No other Mattel/ Fisher-Price products are affected by this recall.

The affected products were sold at major toy retailers and independent toy retailers throughout New Zealand.

All affected toys are marked Fisher-Price and have a date code between 109-7LF and 187-7LF marked on the product.

The following models are included in the recall:

ITEM # DESCRIPTION

39054 SESAME STREET SHAPE SORTER
90057 SESAME STREET MINI MUSICAL INSTRUMENTS
B9620 DORA THE EXPLORER'S TALKING HOUSE
C1211 SESAME STREET GIGGLE SURPRISE GABBERS
G3825 DORA TALKING VAMNONOS VAN
G3830 DORA THE EXPLORER'S LET'S GO ADVENTURE
J4517 SESAME STREET 2-IN-1 GIGGLE PHONE
B9617 DORA THE EXPLORER'S TALKING HOUSE FIGURES

Consumers can contact Mattel (NZ) toll-free on 0800-174-063 between Monday to Friday 10am to 7pm or visit www.service.mattel.com to determine if their product is affected. Return of affected toys will be direct with Mattel and at Mattel's expense. Retail stores are not able to refund any of the recalled products. Consumers will receive a cash refund to the value of the returned product.

Mattel Inc., (NYSE: MAT, www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products, including Barbie, the most popular fashion doll ever introduced. The Mattel family is comprised of such best-selling brands as Hot Wheels, Matchbox, American Girl, Radica and Tyco R/C, as well as Fisher-Price brands (www.fisher-price.com), including Little People, Rescue Heroes, Power Wheels and a wide array of entertainment-inspired toy lines. With worldwide headquarters in El Segundo, Calif., Mattel employs more than 30,000 people in 42 countries and sells products in more than 150 nations throughout the world. Mattel's vision is to be the world's premier toy brands -- today and tomorrow.

ENDS

Website: www.mattel.com

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