Aquaculture NZ Welcomes Food & Beverage Investment

Media Release

11 July 2007

Aquaculture New Zealand Welcomes Food & Beverage Investment

The aquaculture industry is hopeful that a share of a Government investment of $19 million to boost high-end food and beverage exports will open the door to bring new ideas, networks and opportunities to the sector, says Aquaculture New Zealand CEO Mike Burrell.

“We are an export industry which has already embraced innovation at the production end and we’re excited that we’ll be able to take our culture of innovation and future-focused development into the export and marketing of our products.”

Mr Burrell says that the Government’s investment will help achieve the economic transformation that is necessary for the industry to reach its $1billion target.

"The market development programme will form the backbone of the overall sector strategy. We are committed to the concept of industry improvement, economic transformation and a strategic framework focused on sustainable aquaculture, producing premium and innovative products,”he said.

Aquaculture New Zealand’s initial focus will be identifying priority areas of market research and market development.

ENDS

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