A Good Life but Kiwis Worried about New Zealand’s Economy according to Latest MasterIndexTM
Auckland, 11 July 2007 – New Zealanders are feeling increasingly positive about their quality of life, but are concerned
about their country’s economic health, according to the latest MasterIndex™ of Consumer Confidence, released today by
MasterCard Worldwide.
Overall, the six-monthly index reveals that Kiwis are feeling less optimistic about what the next six months hold
compared to how they felt earlier this year, with a MasterIndex score of 57.1, compared to 61.0 in the last round of
research. They are, however, much more optimistic than a year ago (45.2).
The research analyses prevailing consumer perceptions of economic conditions for the six-month period ahead and has been
conducted across the Asia/Pacific region for 14 years.
Kiwis remain confident about regular income with a MasterIndex score of 80.2, down slightly from 84.3 six months ago.
They are also feeling optimistic about the prospects for the country’s stockmarket over the next six months, with a
score of 61.3, up from 55.2 for the previous period. They are feeling better about upcoming prospects for quality of
life with a score of 43.1, up nearly 20 points since the last MasterIndex survey, although this still remains in the
pessimistic range.
In terms of the economy, however, they are feeling less confident (48.3 vs. 51.0 six months ago). Sentiments on
employment, which measured at 52.7 compared to 61.0 six months ago, have also slipped.
In sharp contrast is the fact that Australians’ love affair with their nation has returned with the Australian
MasterIndex score up 13 points. Australia scored 68.3 compared to 45.3 six months ago.
Consumer confidence in the Asia/Pacific region as a whole however has been improving steadily for the past few years
with the regional score for the 13 markets surveyed sitting at 67.9 rising from six months ago (64.3) and a year ago
(57.4). It is also above the Historical Average of 59.5.
Australia and Malaysia showed the biggest jumps in levels of consumer confidence while Vietnam (91.3) once again topped
the 13 Asia/Pacific markets as the most buoyant in consumer sentiments for the six months ahead.
“The last six months have been punctuated by rising interest rates and ever-increasing residential property prices,
coupled with the high Kiwi dollar and weak economic growth which seems to have taken its toll on New Zealanders’ sense
of confidence,” said Dr. Yuwa Hedrick-Wong, economic advisor, Asia/Pacific, MasterCard Worldwide. “New Zealanders
optimism was high earlier this year despite the continual hike in interest rates but it seems factors such as the rising
NZ dollar and the impact this is having on the economy are taking their toll.”
Dr. Hedrick-Wong said that from a regional point of view China’s continued strong GDP growth and its emerging role as
the “growth engine” for the region has contributed to the rise in consumer confidence.
“Consumer confidence in the region is very bullish on the whole, especially because of China’s continued strong growth.
However consumer sentiments may be affected in the future by some near term factors around the world such as potentially
higher inflation, slower growth in the US, and rising geo-political tension,” added Dr. Hedrick-Wong.
The latest MasterIndex survey, the region’s most comprehensive and longest running consumer confidence survey, was
conducted from 2 May to 31 May 2007 and involved 5,407 consumers across 13 key Asia/Pacific markets. In its fourteenth
year, the bi-yearly survey analyzes prevailing consumer perceptions of economic conditions for the six-month period
ahead. The scores ranging between 0 and 100 are based on responses on five variables: employment, economy, regular
income, stock market and quality of life.
Other highlights of the latest MasterIndex of Consumer Confidence survey are:
• Australia’s current MasterIndex score of 68.3 is significantly higher than six months ago (45.3), a year ago
(46.5) and the market historical average (56.1). Consumer sentiments in this market are at its highest level since 2004
and are the fourth highest in the 29 surveys since the Index was launched 1993. Another notable achievement is, this is
the first time in the last five studies (since 4Q 2004) and the seventh time in the last 15 years of the MasterIndex
that consumers are optimistic on all five economic factors (Employment 63.7, Economy 68.8, Regular Income 74.5, Stock
Market 75.8 and Quality of Life 58.7
•
• Hong Kong (84.7), China (84.0) and Singapore (83.3) all registered high levels of consumer confidence. Hong Kong
and China continue their streaks of high optimism that began in 4Q 2003 and 1999 respectively. Singapore meanwhile has
become even more optimistic in the past year or two. Consumers in these 3 markets are very to highly optimistic on all
five economic factors.
•
• Korea (48.5) is more optimistic compared to the last survey (29.3). However, the current MasterIndex suggests
that consumers are still cautious about the next six months. Despite optimistic sentiments on the stock market (70.2),
and a slightly optimistic outlook on regular income (58.6), dampened sentiment on employment (31.6) and the economy
(39.9) continue to weigh down its MasterIndex score.
•
• Thailand (36.7) is one of the poorest performers in the MasterIndex and is shrouded in mostly deep pessimistic
consumer sentiments. A big contributor to this is the general dissatisfaction in Thailand with the interim military
government over the long wait for general elections to be held. The introduction of capital control measures had also
adversely affected investment and the local stock market.
•
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