TNS acquires Conversa Global New Zealand

Published: Wed 4 Jul 2007 11:04 AM
4 JULY 2007
TNS acquires Conversa Global New Zealand
Auckland, July 4, 2007… TNS New Zealand has significantly enhanced its business consultancy credentials with the acquisition of Auckland based Conversa Global. TNS New Zealand and Conversa Global will be merged into a new entity, to be known as TNS Conversa.
Chris Riquier, Managing Director, TNS Oceania said: “Conversa Global has established a strong position in the New Zealand market through its ability to deliver value added research based business consultancy via a unique combination of commercial and market research experience”.
The combination of TNS and Conversa Global will offer services and client outputs not currently available in the New Zealand market.
TNS delivers to clients world leading expertise in branding and advertising, segmentation and positioning, stakeholder management and new product development, in addition to its suite of online applications and access to the group’s global network. These strengths will be enhanced by Conversa’s commercial business consultancy experience.
Michael Lucas, a Director of Conversa Global, has been appointed to the position of Managing Director, TNS Conversa, New Zealand.
“The combination of the two companies will form New Zealand’s largest research consultancy” said Riquier.
James Hall, Regional Managing Director, TNS Asia Pacific, Latin America, Middle East and Africa, said that the acquisition aligns closely with TNS’ global strategy to be recognised as the leader in delivering value added information and insights that help clients to make more effective decisions.
“Clients are demanding accountability and the solutions that TNS Conversa will be able to offer meet this need”, said Hall.
Note to Editors:
About TNS:
TNS is a global market insight and information group.
Our strategic goal is to be recognised as the global leader in delivering value-added information and insights that help our clients to make more effective decisions.
As industry thought leaders, our people deliver innovative thinking and excellent service to global organisations and local clients worldwide. We work in partnership with our clients, meeting their needs for high-quality information, analysis and foresight across our network of over 70 countries.
We are the world’s foremost provider of custom research and analysis, combining in-depth industry sector understanding with world-class expertise in the areas of new product development, segmentation and positioning research, brand and advertising research and stakeholder management. We are a major supplier of consumer panel, media intelligence and internet, TV and radio audience measurement services.
TNS is the sixth sense of business.
About Conversa Global:
Conversa Global is a world class research based business consultancy. We combine robust market research with financial and economic analysis to solve market facing commercial problems.
Our approach is to engage with management to understand the underlying drivers of the commercial problem and potential levers management can pull. We then use a blend of market research and commercial analysis to develop prioritised actions and insights for solutions to the problem.
Conversa people engage with organisations at every level from the marketing team to CEO and Boards. Our relationships with clients go well beyond marketing – stakeholders include general management, operations, customer service, production, sales and distribution, service delivery, IT and technical managers.
Our people are highly motivated, commercially experienced problem solvers with expertise in a variety of disciplines. Our backgrounds in statistics, econometrics, commercial management, management consultancy, marketing, financial and market research combine to form a high performance team.

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