Pago Honoured At International Advertising Awards

Friday, 22 June 2007, 8:20 am
Press Release: ASB Bank

Media Statement
21 June 2007

pago honoured at prestigious international advertising awards

The campaign for the launch of ASB's innovative new cash payment system, pago, has received the advertising industry's most prestigious accolade.

The pago campaign created by TBWA/Whybin has received five honours at the Cannes Lions International Advertising Festival including a Grand Prix.
The Festival is regarded as the most preeminent international advertising festival, this year attracting 25,000 entries received from 80 countries.

pago was awarded a Grand Prix in the 'Financial Products & Services' category; a Bronze Media Lion in the 'Best Use of Ambient Media: Small Scale' category; another Bronze Media Lion in the 'Use of Mixed Media' category; a Bronze Direct Lion in the 'Alternative Media' category for the pago Money Sticker; and a Promo Lion in the 'Best Integrated Promotional Campaign' category.

"We are absolutely rapt", says Peter Muggleston, Group Manager ASB Online & Info Serv, ASB. "This is a massive achievement for our campaign and it's fantastic to be recognised on the global stage."

The most striking feature of the "Money Goes Digital" campaign by OMD New Zealand and TBWA/Whybin was tiny ads stuck on genuine banknotes as peel-off stickers.

The campaign also featured a mural at the Auckland Central train station, made of 30,000 Post-It notes that looked like a pixilated banknote. This meant commuters could take the pago message with them.

Launched in New Zealand in November 2006, pago is a new payment service, allowing money to be sent from one person to another using their mobile phones or email. The pago service is available to people with a mobile phone or e-mail address who also have a New Zealand bank account which is accessible online.

ENDS

© Scoop Media

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