PRESS RELEASE : 20 JUNE 2007
Do You Have The Bottle?
Search now underway for world's best bottled water innovations
The bottledwaterworld magazine awards are now in their fifth year and Zenith International Publishing is scouring the
global bottled water industry for the best bottles in glass, PET, and alternative materials together with the most
innovative marketing campaigns and concepts for functional and designer waters. The closing date for entries is Friday
27 July, 2007.
Further awards are being presented for the best label, best children's concept, best packaging innovation, best newcomer
and the best sustainability initiative. The awards are open to products and campaigns introduced or reintroduced to the
marketplace from July 2006 as well as those that are being trialled or are in the development process.
In 2006, the memorable competition attracted a record 135 entries from 30 countries. New Zealand's Waiwera Infinity won
the award for Best Bottle in Glass while 42 Below, now owned by Bacardi, triumphed as the Best Bottle in PET and Best
Press Marketing Campaign.
The judging panel last year included Europe's largest supermarket Carrefour, French design agency Dragon Rouge, flavour
specialist Mastertaste and PET equipment supplier R Tool and Engineering, a company which has once again kindly agreed to sponsor the awards programme in 2007.
Past overall winners of the contest have included the on product publishing concept developed by Australia's Modern
Media Concepts through its magazine on the bottled water range iLove, the river styled PET bottle by designer Ross
Lovegrove for Ty Nant of Wales, the fridge bottle from Spadel Group of Belgium, the Icelandic Glacial PET bottle from
Icelandic Glacier Holdings with its inverted mountain base and Vöslauer of Austria for its contemporary flavoured water
range.
This year the prestigious judging panel will place special emphasis on sustainable and ethical endeavours. From
lightweighting to energy efficiency and from recycling to eco-friendly initiatives, those products or projects
delivering significant environmental benefits will gain prominence.
A full colour supplement is produced to accompany the magazine in which every entrant is given full photographic
coverage. Global news coverage for the winners is assured when the trophies are awarded at a glittering gala dinner
being held on 13 September in Mexico City, as part of the Fourth Global Bottled Water Congress organised by Zenith
International.
Entry forms and details on entry fees are available online at www.bottledwaterworld.com
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