PRESS RELEASE:
Monday, May 28th, 2007
Freeview Invites Submissions for New Channels
Following a successful launch earlier this month, Freeview has released its Code of Practice for Channel Partners and is
requesting service proposals from new and existing broadcasters.
"The Code of Practice provides easy guidelines for interested parties to get a channel up and running on the platform,
including processes and costs. We're intent on ensuring all broadcasters have an opportunity to assess the merits of
joining Freeview without prejudice. The Code of Practice therefore provides a level playing field and will enable all
parties to be treated fairly," says Steve Browning, Freeview General Manager.
Today's request for service proposals opens a four week window for expressions of interest, which will then involve
Freeview working with prospective Service Providers to get them on air and into homes around the country as soon as
possible.
Given the cost effective point of entry, this will result in a range of compelling content appealing to significant
niche audiences. The initial cost to be part of the Freeview family of TV and Radio services range from $25,000, for a
television service to $5,000 for a radio service. Transmission costs are set separately by transmission providers and
are determined on an individual basis depending on the requirements of the broadcaster.
"This process is all about adding new and exciting services that can only be provided via Freeview's digital quality
television and radio platform. The new TVNZ V8 Supercars service (channel 20) launched last week is the first example of
what can be done as it demonstrates how special interests can be served," adds Steve Browning.
NB: The Code of Practice document is available for viewing and download at
http://freeviewnz.tv/index.php?section_id=4
ENDS
About Freeview Limited
Freeview is the new free-to-air digital television and radio platform that is backed by a consortium of broadcasters
consisting of TVNZ, CanWest MediaWorks, Maori Television and Radio New Zealand. It exists to promote access to the very
best in digital quality television and radio services with no monthly fees and no contracts.
Freeview is the consumer brand that aggregates the channel offering and operates the Electronic Programme Guide (EPG).
The broadcasters retain their role in deciding what channels and programmes they will transmit, while Kordia provides
the transmission services.