VortexDNA Search Technology Proven

Hi,

These guys have made a huge breakthrough in predictive search technology. VortexDNA predictive search technology has proven its ability to increase click rates by up to 14 per cent--an increase that, for a company like Google, could translate to additional revenue of more than $800 million per year. Full details below:

Media release

Tuesday, 22 May 2007

VortexDNA Search Technology Proven

VortexDNA predictive search technology has proven its ability to increase click rates by up to 14 per cent--an increase that, for a company like Google, could translate to additional revenue of more than $800 million per year.

“For the last eight months we’ve been testing our search technology against Google search results using MyWebDNA, a  Firefox extension”, explains VortexDNA director Branton Kenton-Dau.  “I would like to thank all the people who have downloaded the extension from our website. It’s you who have made these astonishing results possible.”   

While Google’s own staff recently achieved a 1per cent improvement in click rates, the VortexDNA search technology has demonstrated that users are 14 per cent more likely to click on a Google SearchTM link with a high VortexDNA relevance score than on one with a low score. 

“When I saw the size of the results we were getting, the first thing I did was to recommend that we get an independent review of our findings”, says fellow VortexDNA director, Nick Gerritsen.  “Fourteen per cent is huge and I knew no-one would believe us unless we had experts checking our data.”

The company chose Warwick, Rhode Island, statistical and mathematical consulting firm Minimax Consulting LLC for its expert review.  “Basically they gave us a clean bill of health,” says Gerritsen.  “It’s then that we decided to release the results.”

Bloomberg commentator, Johnathan Thaw, recently suggested a 10 per cent gain in the click rate on advertising may mean a 5 per cent increase in sales for search engines like Yahoo!  “Based on projected net sales for Google of more than $12 billion this year, a 14 per cent increase in advertising clicks would represent an annual increase in sales of $840 million for Google; the same improvement translates to $382 million for Yahoo! Inc.,” says Gerritsen.

With the potential upside of the technology running into hundreds of millions of dollars a year, the VortexDNA team say they are still committed to providing the best Web experience for everyone.

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