Hitwise Launches Online Dashboard Reporting

Hitwise Launches Online Dashboard Reporting

Online Marketers Can Create Summaries of Customized Competitive Insights

MELBOURNE – May 17, 2007 – Hitwise, the leading online competitive intelligence service, today announced the launch of Hitwise Dashboards, a new interactive report that enables marketers to review customised competitive intelligence information from a single page in the Hitwise interface. 

Leveraging Hitwise data that is updated on a daily basis, the new Dashboards reporting provides up-to-date snapshots of metrics that marketers deem most important to their online planning and reporting efforts. Hitwise has made it even easier for marketers to execute on daily competitive insights from across multiple online marketing disciplines. With one click, marketers can view data including:

The relative market share of their brand within their industry online
The sources of traffic among competitors’ sites
The percentage of traffic from affiliate partners
The brands and products that are top of mind among consumers
Demographic data and Lifestyle segmentation data

“Hitwise Dashboards make it easier to access the vast amount of information Hitwise has about your competitors,” said Tamir Lipton, senior marketing manager, Meredith Corporation. “This is yet another example of the commitment Hitwise has made to help its clients get more value from the robust Hitwise data set.”

Hitwise is the first competitive intelligence firm to offer customisable Dashboard reports on the online performance of over 900,000 websites and search and online usage behavior of over 25 million Internet users. Future enhancements to Hitwise Dashboards will enable Hitwise clients to integrate other data sets, such as website analytics into the Hitwise interface.

“Hitwise Dashboards demonstrates the commitment Hitwise is making to its clients and marketers in delivering an integrated analytics platform,” said Gavin Appel, senior vice president of product development. “The goal of Dashboards is to make it easier for our clients to remain ahead of their competitor and industry trends while being able to make informed decisions around planning and analysis of marketing campaigns. Our clients can now access our broad range of online data instantly through our superior online user experience helping them make smarter decisions, faster.”

About Hitwise

Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,200 global clients with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.

Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise’s patented methodology captures the anonymous online usage, search, and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into our easy to use, web-based service, designed to help marketers better plan, implement, and report on a range of online marketing programs.

Hitwise is a privately held company headquartered in New York City and operates in the United States, United Kingdom, Australia, New Zealand, Hong Kong, and Singapore. More information about Hitwise is available at www.hitwise.com.

For up to date analysis of online trends and statistics, please visit the Hitwise Intelligence Analyst Weblogs at weblogs.hitwise.com and the Hitwise Data Center at www.hitwise.com/datacenter.

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