501: The Legend Lives On…

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For Immediate Release

The Legend Lives On…
The Levi’s® 501® brings back the unisex baggy look.

The Levi’s® 501® jeans is back and ticking all the boxes with the fashion set. With the release of the new ‘Stay True’ campaign, Levi’s® jeans have unleashed a range of sexy new rinses and washes to get both the guys and the girls in a spin.

Truly the ‘blank canvas’ of fashion the 501® is the ultimate jean to dress up, dress down, rip, tear, cut – not only is it the ideal fashion staple to change as you please – the look also works for both men and women…now there’s a quick way to double your wardrobe!

The men of the world are getting some room to move, as they hang up their skinnies in favour of a baggier, more casual jean. This trend is also being picked up by the chicks, with the new ‘boyfriend look’ currently gracing the likes of Kate Moss’s slender pins – the trend for slouchy, wide-leg jeans is taking over the globe providing not only a comfier look but a more relaxed style for winter.

The rules don’t change from the guys to the girls with how to wear the look - both are to be worn baggy and low-slung with a nonchalant attitude. Team with old school trainers and sweats or vintage brogues, jackets and scarves. Guys warm up in winter by layering long sleeved tees under short ones and pair it all back with a hot pair of sunnies or dapper hat. Ladies can also go for some ‘Little House on the Prairie’ chic by adding a hint of gingham or keep it cool with a leather bomber or preppy sports jacket.

The 501® is also an ideal jean for customisng – go for gold with the scissors and transform the jean into a killer mini, a pair of uber short shorts or the staple for any guy or girls wardrobe, the long cut-offs. Girls should wear either with neon ankle socks or bright tights and heels or flats and add badges for a quirky, fashion forward winter look. Guys can keep it casual with thongs or super scuffed up sneakers for a laid back, chilled out look.

This latest offering from Levi’s® 501® jeans includes the Greasy, Light Rock, Raw Selvage, Blue Boy and the Geek Washes or get down and dirty with the Limited Edition Labor Uniform Repair Wash.

The ‘Stay True’ campaign is inspired by legends such as James Dean and Elvis but with a modern edge – ‘street meets rockabilly’. For the girls think Annie Oakley meets Elvis for the guys think James Dean old school cool. These icons were not afraid of showing who they are and what they were about…and neither is the Levi’s® 501® jeans.

Named ‘Best fashion item of the 20th Century’ the Levi’s® 501® jean beat the likes of the little black dress and the miniskirt in Time Magazines Millennium issue - this global design icon has held it’s own as the most definitive and versatile piece of denim since the very beginning.

The 501® jean as always combines premium finishes and fabrics to create an authentic well-worn look showing the trials of a 501® wearers life. With these new sexy raw, savage and customized finishes there has never been a better time to slip into a style that continually keeps the girls and the guys looking damn good in denim.

Stand Strong and Stay True - Levi’s® 501® jeans.

ENDS

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