Media Release
PR.05.01
AIM Proximity secures St Laurence account
Win encompasses direct marketing, advertising, CRM and brand development
Wellington 9th May 2007 AIM Proximity, New Zealand’s leading direct and interactive marketing agency announced today it
has secured the direct marketing and advertising contract for Australasian property-based investment and finance group,
St Laurence.
St Laurence manages over $1 billion in assets for over 16,000 investors. AIM Proximity will be responsible for all above
and below the line advertising, as well as brand development and CRM solutions for the Group. The account was decided in
a competitive pitch.
Helen Mexted, St Laurence’s GM of Funding & Corporate Services says, “St Laurence is delighted to appoint AIM Proximity to its business. Their combination of
strong consumer insight, ideas-focused strategy and creative, and a clear focus on the generation of results have been
factors important in our decision. We look forward to working with the Wellington team in the next stage of growth for
St Laurence.”
Brett Hoskin, Managing Director of AIM Proximity Wellington says, “We’re very excited to be working with St Laurence.
It’s a fast growing, dynamic business with a great management team who share our passion for innovation.”
“It’s a real coup for AIM Proximity to secure such a multi-faceted account, which demonstrates our strengths across all
marketing and brand disciplines. Working in strategic partnership with St Laurence at every stage from brand
development, to direct marketing, to above the line advertising, means the opportunities are boundless.”
ENDS
AIM Proximity is New Zealand’s leading direct and interactive marketing agency. It has offices in both Wellington and
Auckland and employs over 120 people. AIM Proximity works with many blue-chip clients from across New Zealand including
NZ Post, Air New Zealand, Vodafone, Shell, Toyota and Progressive Enterprises. AIM Proximity is part of the Australasian
based Clemenger Communications group of companies and is a member of the Proximity Worldwide network, the most highly
awarded network of agencies.
For further information about AIM Proximity please visit www.aimproximity.co.nz
St Laurence is a property-based investment and finance group of companies. From small beginnings in 1995, when it was
founded by managing director Kevin Podmore, the group has grown steadily and prudently and, as a result of that growth
now manages more than $1 billion in assets for over 16,000 investors.
The experienced team at St Laurence manages a selected range of specialised Australasian investment vehicles and funds.
The focus is on four main areas of activity Funds Management; Asset Management – of the group's property investments;
Lending – property finance to selected clients; and Fund Investment.
All four areas of the business are based on the core expertise and business focus – property. Investors take comfort in
St Laurence’s considerable experience and expertise in property investment, property development and management, and
property lending – and the Company is recognised and trusted by investors as having integrity and vision. St Laurence
has offices in Wellington (Head Office), Auckland, Christchurch and Sydney.
Website: www.stlaurence.co.nz