27 April 2007

27 April 2007
Immediate release

Hyundai engine revs through the fortnight

Now New Zealanders know what happens if you run a Hyundai engine at redline for 300 hours.

Nothing.

A TV commercial showed Kiwis a standard Hyundai test, in which an engine was plucked at random from the production line and run at maximum revs for 13 days.

As 304 hours ticked by there was no catastrophe, flying metal, spray of boiling oil or explosive noise; just the engine continuing to run flawlessly at the redline, as viewers saw each night in the unfolding ads.

“We could have kept going, it was running as sweetly as when it first started, but we think we proved our point” explained Hyundai Automotive NZ Managing Director, Philip Eustace.

“But this was the standard factory test, just under a fortnight. And besides, the Kiwi TV crew were getting restless.

“As we said in the commercial, very boring for the person running the test, very reassuring for the person driving the car.”

It cost a lot for the TV time to show, well, nothing, but it’s a nothing that showcases to New Zealanders the lengths Hyundai go to in their drive for quality and reliability, and it is a key reason why Hyundai engine technology is in high demand from competing brands around the world.”

Both the Chrysler PT Cruiser and the Mitsubishi Outlander share the Hyundai 2.4 Theta engine technology.

 Hyundai is on a meteoric rise in New Zealand with almost 400 percent growth in four years and numerous new locations among its 23 dealerships. The brand has been imported into New Zealand by the Giltrap Group for the past 25 years.
 Worldwide Hyundai was the sixth largest automaker in 2006, selling in 193 countries and employing 50,000 people. Forty years old, Hyundai has targeted customer satisfaction as its 2007 keynote, part of the brand's overall aim to become global quality leader.
 Hyundai is a committed sponsor of sports and cultural organisations in New Zealand and worldwide. See www.hyundai.co.nz
 For further information about Hyundai vehicles in New Zealand, including high resolution images and an archive of press releases, log onto the dedicated Hyundai Media website at www.hyundai.co.nz/media
 For the international media news room, where you can download press releases, high-resolution photos, as well as preview and request broadcast-standard video which will be delivered digitally or by tape, visit www.thenewsmarket.com/HyundaiMotor. Registration and video is free to accredited media.

ENDS

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