Media Advisory Notice:
Embargoed Until 10th April 2007
Freeview launch set to usher in new era in broadcasting
From Wednesday, 2nd May, New Zealanders will be able to watch their favourite programmes in crystal clear, high
resolution, digital quality for free.
The "switch-on" event is to be held at the Auckland Museum for invited guests, members of the broadcasting industry, and
the media. It will start the transition from analogue to digital and is arguably the most significant event in New
Zealand broadcasting since the launch of colour television in 1974.
In addition to the Freeview "switch-on" there will be presentations from the Minister of Broadcasting (Steve Maharey)
and Freeview management, as well as a display of broadcasting technology from the last 40-years. A press conference will
be held at the conclusion of the event with Freeview, broadcasters', and the Minister available for interviews and
comment.
ENDS
About Freeview Limited
Freeview is a new digital television and radio platform that is backed by a consortium of broadcasters consisting of
TVNZ, CanWest MediaWorks, Maori Television and Radio New Zealand. It exists to promote access to the very best in high
resolution, digital quality television and radio services with no monthly fees and no contracts. It will initially
include the following channels: TV ONE, TV2, TV3, C4, Maori Television and also Radio New Zealand National and Concert.