FOR IMMEDIATE RELEASE
Small Nelson Business Set To Take On Whole Of New Zealand
Date: 6 April 2007
Press Release: Premier Wedding Expo
The Premier Wedding Expo Ltd is only sixteen months old but is already spreading rapidly throughout New Zealand. What
started as a small Nelson business run from the spare bedroom of Director and Owner KC Cox’s house, is reaching new
heights. Having already taken on Nelson and two shows in Auckland in 2006, the successful Expo is now preparing to make
a huge impact in Christchurch this April.
The quick growth in the Premier Wedding Expo can be somewhat attributed to the nature of expos in general. As Cox
recognises, “It is a chance for small businesses to get thousands of customers in one day compared to what can be a
usually modest amount.”
Cox has a vast background in the wedding industry from his early days as a DJ at weddings to his development of the
successful website NZ Wedding Planner. Cox, a prior exhibitor himself, is taking a radical approach towards his clients
suggesting they should take the lead in choosing what it is they want from the Expo.
“Having been a previous exhibitor in over 10 shows a year, we can empathise and recognise that the Expo has to be a
win/win situation; it has to be a win for the brides and the exhibitors”
“Every year our aim is to improve on the previous year and this is why we believe more and more wedding professionals
are switching to Premier Wedding Expos. We are proud of our personalised service and fresh approach. I believe that it
is important to work with our exhibitors because we want their business to succeed.”
Statistics New Zealand recorded 20, 500 legal marriages in New Zealand in 2005 from the last census. Over 2500 actual
brides were present at last years Nelson and Auckland shows and Cox expects at least 700 brides at the first
Christchurch show.
Each of these brides will receive a complimentary glass of bubbly from Verde Méthode Traditionnelle, a day full of live
music and the answers to all of their pre-wedding woes. With such a large number of potential customers for exhibitors,
sites are filling up fast with over 100 exhibitors already booked.
The Auckland Premier Wedding Expo will be held on Sunday 15 April 2007 at the ASB Showgrounds from 9am – 4pm. Door sales
$15. Brides visit www.bridalshows.co.nz for more information.
ENDS