Advertising Revenue steady at over 2.2 billion

ADVERTISING STANDARDS AUTHORITY INC.

Website www.asa.co.nz

MEDIA RELEASE

Friday 1 March 2007

Advertising Revenue steady at over 2.2 billion dollars in 2006

The Advertising Standards Authority today reported that advertising revenue across all main media was 2.224 billion dollars for the 12 months ending 31 December 2006. This is a small decline of 5 million dollars or 0.2% on the 2005 total of 2.229 billion.

The executive director of the ASA, Hilary Souter, said that there were some interesting trends in the revenue information, including the continued growth of outdoor and online advertising, while a number of the more traditional advertising media had seen a small decline in revenue.

The turnover includes data from newspapers, television, radio, magazines, outdoor, cinema, addressed mail, unaddressed mail and online.

The Advertising Standards Authority collects and publishes the annual advertising turnover statistics on behalf of the advertising industry.

The members of the ASA are:

Association of New Zealand Advertisers, Communication Agencies Association of New Zealand, Interactive Advertising Bureau, Letterbox Media Association, Magazine Publishers' Association (Inc), Newspaper Publishers' Association of New Zealand (Inc), New Zealand Cinema Advertising Council, New Zealand Community Newspapers Association, New Zealand Marketing Association (Inc), New Zealand Post, New Zealand Television Broadcasters’ Council, Outdoor Advertising Association of New Zealand, Pay TV Group and Radio Broadcasters’ Association (Inc).

(The full summary table and explanatory notes are attached and also available at www.asa.co.nz)

ENDS

See... Summary table and notes

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