ADVERTISING STANDARDS AUTHORITY INC.
Website www.asa.co.nz
MEDIA RELEASE
Friday 1 March 2007
Advertising Revenue steady at over 2.2 billion dollars in 2006
The Advertising Standards Authority today reported that advertising revenue across all main media was 2.224 billion
dollars for the 12 months ending 31 December 2006. This is a small decline of 5 million dollars or 0.2% on the 2005
total of 2.229 billion.
The executive director of the ASA, Hilary Souter, said that there were some interesting trends in the revenue
information, including the continued growth of outdoor and online advertising, while a number of the more traditional
advertising media had seen a small decline in revenue.
The turnover includes data from newspapers, television, radio, magazines, outdoor, cinema, addressed mail, unaddressed
mail and online.
The Advertising Standards Authority collects and publishes the annual advertising turnover statistics on behalf of the
advertising industry.
The members of the ASA are:
Association of New Zealand Advertisers, Communication Agencies Association of New Zealand, Interactive Advertising
Bureau, Letterbox Media Association, Magazine Publishers' Association (Inc), Newspaper Publishers' Association of New
Zealand (Inc), New Zealand Cinema Advertising Council, New Zealand Community Newspapers Association, New Zealand
Marketing Association (Inc), New Zealand Post, New Zealand Television Broadcasters’ Council, Outdoor Advertising
Association of New Zealand, Pay TV Group and Radio Broadcasters’ Association (Inc).
(The full summary table and explanatory notes are attached and also available at www.asa.co.nz)
ENDS
See... Summary table and notes