AIM Proximity & Proximity iD dominate Awards

MEDIA RELEASE
PR 02.07

AIM Proximity & Proximity iD dominate NZ Direct and Interactive Marketing Awards

26 February 2007 - AIM Proximity and Proximity iD walked away with 22 awards from the Marketing Association Direct and Interactive Marketing Awards, held on Friday night at Sky City Convention Centre in Auckland. The agencies won the Supreme NEXUS Award for the Lexus IS Art in Motion campaign.

The bevy of awards for AIM Proximity and Proximity iD also included:

- 10 of the 17 golds awarded on the night
- Most awarded campaign – Lexus IS Art in Motion
- 15 RSVP awards
- 2 RSVP Craft awards
- 6 NEXUS awards, including the only NEXUS golds awarded
- AIM Proximity was awarded the most RSVPs with 15, second was Colenso.99 with 6

The awards recognised the impact of nine separate campaigns for eight different clients, including: Lexus, Onecard, Air New Zealand, Bank of New Zealand and Yellow Pages.

The Lexus IS Art in Motion campaign secured the “most awarded” accolade on the night, winning eight awards, including five golds and the Supreme NEXUS for its outstanding lead generation campaign which delivered the most successful launch for Lexus.

Darryn Melrose, CEO of AIM Proximity, says:

“To see quality of competition improving year on year is great for everyone in the direct marketing business. It also means that it’s much harder to achieve recognition, so our awards really do speak for themselves.”

“As the lead agency in NZ we have a responsibility to ensure we continue to deliver the very best for our clients. The fact that such a range of AIM Proximity’s work is recognised across so many categories shows our commitment to those clients, as well as the ability to develop solutions that meet their needs and the nature of the campaign.”

Angela Day, Managing Director of Proximity iD, added: “Having both Lexus and Onecard as the only campaigns in the running for the Supreme NEXUS was a great feeling. We were particularly pleased to see the emphasis on campaign results and measurement, which was reinforced by the judges and reflected throughout all the winning campaigns.”

ENDS

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