Kiwis Urged to Relive Their Holiday Memories

19 January 2007

Kiwis Urged to Relive Their Holiday Must-Do Memories

The AA is urging New Zealanders to relive their summer holidays using the 101 Must-Do's for Kiwis website.

"Where have you been these holidays? What was the best way to get there? What fun activities did you do? What was the best photo you took while away? Now is a perfect time for everyone to visit the 101 Must-Do's for Kiwis website and share their holiday experiences with other New Zealanders", says Peter Blackwell, AA Tourism General Manager.

"The AA will be giving away a fantastic Fuji Finepix A500 camera package to the person who uploads their best summer holiday photo on the website! While online, we also want to encourage everyone to vote for their favourite 101 Must Do's for Kiwis experience."

101 Must-Do's For Kiwis aims to put New Zealand back into the holiday plans of New Zealanders, and help increase the number of Kiwis holidaying at home. It is the largest domestic tourism initiative ever undertaken in New Zealand. In addition to print, radio and television advertising, the $2 million campaign encourages New Zealanders to vote online for their favourite 101 Must-Do's and share their own holiday experiences.

Visitors to the website, www.aatravel.co.nz, can locate each of the 101 Must-Do's using an interactive map, blog their experiences and upload their favourite holiday photos. The website also features the latest top ten Must-Do's as voted by Kiwis.

"The response to the 101 Must-Do domestic tourism campaign has been fantastic so far. We are all very excited about the announcement in February of the results of the public voting," says Mr Blackwell.

ENDS

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