Itunes Penetration & Podcasts

Press Release
January 2007

Itunes Penetration & Podcasts

With the release of a New Zealand iTunes store, we will see a steady increase in the variety and number of locally produced podcasts. At least one unsigned New Zealand music artist will gain international renown purely as a result of publishing their work on iTunes. At least one New Zealand company (not a music label or media company) will run a marketing campaign based around iTunes, such as a corporate podcast, with great success.

30 sec TVC? More big brands will abandon big-budget TV production altogether, in favour of targeted interactive marketing. Our pick: Air New Zealand. R evenue share for creators of CGM The biggest new development of the year will be a new revenue model for content creators. Creators of new CGM content – however lame or amateurish it might appear - will receive a revenue share from advertisers – this will also include bonuses for product placement (e.g. create popular CGM containing Pepsi and you get some cash from Pepsi). In essence, the content creator will be getting a cut of the ad rev share that currently all goes to the publisher (e.g. the blogger).

A corporate CEO will dance with MP Rodney Hide While New Zealand ACT MP, Rodney may not be able to dance, he does blog – this year we will see a non-IT corporate CEO join him in this space. Our pick: Mark Weldon

ENDS

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