Global Sales Record For Land Rover

Media Bulletin
10 January 2007

Global Sales Record For Land Rover

Land Rover has achieved a global sales record for the second year running. In 2006, the 4x4 manufacturer sold 192,500 vehicles around the world, an increase of 4 per cent (8,500 vehicles) on the previous year.

The year saw the USA become Land Rover's largest single market with a sales increase of 3.5 per cent. Sales in the highly competitive US market were driven by the phenomenal success of the Range Rover Sport, which saw an 80 per cent growth. There was also significant progress in emerging markets like Russia, which saw its sixth successive year of growth, and the Middle East and North Africa region where sales increased by 54 per cent and 43 per cent respectively.

In the UK, sales of Range Rover Sport and Range Rover increased by 52 per cent and 12.5 per cent respectively in a year which saw the run out of Freelander, which ceased production in July. The all new Freelander 2 only went on sale in the UK in December.

Land Rover's sales record was achieved despite not having the Freelander available in the second half of the year.

The company is confident that with the launch of Freelander 2 on a global basis during 2007 - it is due in New Zealand in the middle of the year - its prospects look good for the next 12 months.

Land Rover's modern, clean and efficient diesel engines are now dominating the UK market, accounting for 92 per cent of sales. Demand for the new TDV8 Range Rover saw diesel derivatives of the model surge by 145 per cent in the final quarter of last year.

Range Rover is the UK's best selling luxury car and with the new TDV8 engine, which is about to be launched in New Zealand customers can get petrol levels of performance with a 32 per cent improvement in fuel economy.

Sales of Range Rover Sport have exceeded 75,000 since its launch to become Land Rover's best selling model. Discovery 3 continues to collect critical accolades with 85 international awards to date.

ENDS

© Scoop Media