Rugrats, the Barnyard Animals on Singapore Air

27 November 2006

Rugrats and the Barnyard Animals Sighted on Singapore Airlines

Closely followed from their birth in the United States to their escapades in Paris, the Rugrats toddlers are heading to the skies for their next mad-capped adventure. Joining them in this latest journey are the original, “udderly” hilarious, party animals from Barnyard.

The world’s most awarded airline, Singapore Airlines, is expanding its partnership with the leading entertainment brand for kids, Nickelodeon, to bring Barnyard and Rugrats to all young travellers this year-end.

In November and December, junior flyers can head to the skies with Otis the cow and friends, or Tommy Pickles and his diaper-clad gang for their next wild adventure.

One of the Barnyard characters or Rugrats babies will accompany Singapore Airlines travellers aged 12 and below as they embark on their journey on all flights (with the exception of the Singapore-Kuala Lumpur service).

In addition, movies such as Barnyard: The Original Party Animals and Rugrats in Paris, as well as Nickelodeon’s ever-popular cartoon series Rugrats, will be featured on Singapore Airlines’ award-winning inflight entertainment system, KrisWorld.

“We are delighted to present this triple dose of Barnyard and Rugrats premiums, and the cartoon series and movies to entertain our young travellers. We want our young flyers to have fun and be entertained on all our flights!” said Sak-Hin Chin, General Manager New Zealand.

“We will continue to feature new cartoon characters on all flights in addition to the all-time favourite
SpongeBob SquarePants premiums that we introduced last year.”

Ms Indra Suharjono, Senior Vice President, Nickelodeon & Viacom Consumer Products Asia commented, “It is very rewarding to see the mutually beneficial results of our partnership with Singapore Airlines since we launched SpongeBob SquarePants on their flights. The fact that we are bringing in other Nickelodeon award-winning properties like Rugrats and Barnyard the movie to kids onboard is a testament to its success. Our renewed alliance with Singapore Airlines’ inflight programme marks an important step in strengthening our relationship with kids all over the world, living up to Nickelodeon’s philosophy of putting kids first in everything we do.”

On board Singapore Airlines, with a dedicated Young Ones Channel, young travellers are spoilt for choice, with a wide selection of high quality entertainment options available on demand.

These include: popular TV programmes and cartoons (the cartoon series Rugrats, Spongebob Squarepants series, Discovery Kids, Cartoon Network and Hi-5); movies (Barnyard the movie, Rugrats in Paris); and a young ones audio channel featuring the latest children’s CDs; and sound tracks (High School musical, and More Crazy Hits by Crazy Frog).

KrisWorld also offers one of the largest game menus in the sky. This includes popular titles such as Pokemon®, Super Mario Bros Deluxe® as well as Disney’s Winnie the Pooh® and Lion King Paddle Bash®.

In addition, there are multi-player PC games such as Tik Rack Toe and Inflight Tetris as well as other 3D games, which children can play against each other, wherever they are seated.

Editor’s Note:
Barnyard: the Original Party Animals

Barnyard is a computer-animated film distributed by Nickelodeon Movies and released by Paramount Pictures. The film is directed by Steve Oedekerk, who is also the principal scriptwriter.

The film takes a hilarious look at what really happens in a barnyard when humans are not around. Barnyard is a lighthearted tale centered around Otis, a carefree party cow, who enjoys singing, dancing and playing tricks on humans. Unlike his father Ben, the respected patriarch of the farm, Otis is unconcerned about keeping the animals' humanlike talents a secret. But when he is suddenly put in the position of responsibility, the irresponsible cow finds the courage to rise to the occasion and be a leader.

The film grossed US$16,000,000 in the U.S. opening weekend, coming in second (behind Talladega Nights: The Ballad of Ricky Bobby). The film had competition from two other computer-animated films (Monster House and The Ant Bully).

Rugrats
About the world through the eyes of toddlers where they live in their baby-world and communicate in their baby-talk, Rugrats is one of the most popular cartoon programmes on television. Since its launch, Rugrats has received several awards for its excellence in animation, including two Emmys, a Cable Ace Award, finished its fourth straight year as the Number One rated kids program on broadcast and cable, and has been the highest rated kids show on cable television for seven straight years.

A true evergreen property, the Rugrats franchise also includes three box office hits – Rugrats the Movie and Rugrats in Paris and Rugrats Go Wild – and a vast array of consumer products including toys, video, CD ROM, DVD soundtracks, video games, books and apparel.

A three-time Emmy Award winner with an enormous following of kids and adults, Rugrats is a top rated show in major markets around the world and is currently syndicated to 170 countries.

Rugrats was created by Arlene Klasky, Gabor Csupo and Paul Germain and is produced by Klasky-Csupo, Inc. for Nickelodeon.

ENDS

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