Top Sites for October 2006 - Newspapers & Magazine

Top Sites for October 2006 - Newspapers & Magazines

Online editions of newspaper and magazine print media have long been amongst the most popular of internet sites. From tentative beginnings, these sites have grown enormously in popularity and for many media companies their online presence is a key component of their overall brand.

The Newspaper Association of America (NAA) recently released information pointing to the enormous growth - and potential - of these online properties. An article on these figures by Erik Sass of MediaPost Communications ("Black, White And Web All Over: Print Circ Dives, But Online Papers Prosper", 2/11/06) points to a current average quarterly growth rate for online newspapers of 23.9%, double that of the same period last year. The growth and the opportunity they present are significant, Sass argues, given that the industry was also reporting drops in circulatin of the printed products. "While online readers aren't monetised at nearly the same rate print readers are, the clear popularity of newspaper Web sites holds out promise for the industry during a time of transition," he concludes.

Here in New Zealand, newspaper and magazine sites are very popular. In October, almost 3 million visitors from New Zealand and overseas went to sites in Nielsen//NetRatings' Market Intelligence Newspapers & Magazines category, collectively reading over 61 million pages in the process.

Not surprisingly online publisher ownership reflects the media landscape in New Zealand. APN Holdings New Zealand is the owner of two of October's top 10 sites for the category (nzherald.co.nz and listener.co.nz), Fairfax New Zealand directly or indirectly owns four (stuff.co.nz, pcworld.co.nz, computerworld.co.nz, cuisine.co.nz) and ACP Media two (taste.co.nz, netguide.co.nz).

These rankings can be customised to the needs of your publications and articles. Additional information outlining data on unique visitors, page impressions, visit durations, and demographics of visitors can also be forwarded for incorporation into articles.

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