HELL distributes condoms to promote Lust
HELL is promoting its LUST (meat lovers) pizza via a direct mail campaign that will see 170,000 branded condoms
delivered to letterboxes around the country.
“While the primary aim of the campaign is to promote our LUST pizza, lets not forget that promoting the use of condoms
has important public benefits,” said Warren Powell.
“Government and public agencies distribute these things for free to young people.
“Before this campaign started we rang a number of these agencies and offered them our excess condoms at no charge.
Ends